Ever come across a term in Omnisend and wondered what it means? This guide is a quick reference for ecommerce marketing terms used in Omnisend. Find definitions for campaigns, workflows, forms, and more.
A
Abandoned Cart Email: A triggered email or sequence reminding customers about items left in their cart. Sent automatically when someone adds products but doesn't complete checkout. Often includes product images and discount incentives.
API Key: A unique identifier that lets external systems connect to Omnisend programmatically. Use API keys to integrate Omnisend with custom platforms or third-party apps.
Automation: A series of emails, SMS, or push notifications triggered by customer actions (e.g., abandoned cart, first purchase, birthday). Build workflows under the Automation tab.
A/B Test: A feature that sends different versions of a campaign or workflow to test which performs better. You can test subject lines, content, or send times. Omnisend automatically sends the winning version to the remaining audience.
B
Back in Stock Notification: A triggered email sent when an out-of-stock product becomes available again. Customers can subscribe to these alerts on product pages.
Bounce: An email delivery failure.
Soft Bounce: Temporary issue (e.g., full inbox).
Hard Bounce: Permanent failure (e.g., invalid email address).
Birthday Email: An automated message with personalized offers sent on a customer's birthday. Use birthday workflows to boost engagement and loyalty.
C
Campaign: A one-time bulk email, SMS, or push notification sent to a segment of your contacts, such as a promotional offer or newsletter. Create campaigns under the Campaigns tab.
Campaign Booster: A feature that resends an updated version of your campaign to contacts who didn't open the first send. Increases open rates without manual effort.
Clickmap: A visual report showing where recipients clicked within your email. Use clickmaps to identify top-performing links and products.
Contact: An individual in your Omnisend audience, including subscribers, non-subscribers, and unsubscribers. Manage contacts under the Audience tab.
D
DMARC: Domain-based Message Authentication, Reporting, and Conformance. A protocol that verifies email sender authenticity to reduce spam and phishing.
DNS Record: Domain Name System settings that authenticate your emails and improve deliverability.
Double Opt-in: A two-step subscription process where new subscribers confirm their email address by clicking a link. Ensures list quality and compliance with anti-spam laws. Enable in your signup form settings.
Dynamic Content: Email content that changes automatically based on contact data or behavior. Examples: showing different products based on browsing history or personalizing offers by location.
E
Email Builder: A drag-and-drop tool for designing custom email layouts. Add text, images, buttons, and products without coding.
ESP (Email Service Provider): A platform (like Omnisend) that lets businesses send bulk emails, manage contacts, and track campaign performance.
F
Form Targeting: Rules that control when and where signup forms appear – based on page URL, device type, or visitor behavior (e.g., exit intent).
Frequency Settings: An Automation feature that limits how often contacts receive messages from the same automation. Prevents over-messaging.
I
Import: Adding contacts to Omnisend via CSV upload, integration, or API.
Integration: A connection between Omnisend and your ecommerce platform (e.g., Shopify, WooCommerce) or third-party app. Integrations sync contacts, orders, and products automatically.
L
Landing Page: A standalone web page built in Omnisend to capture email signups or promote offers. No website required.
N
Non-subscribers: Visitors who browsed or purchased from your store but haven't opted in to marketing emails. You can still track their behavior and send transactional messages.
O
Open Rate: The percentage of recipients who opened your email. Indicates subject line effectiveness and audience engagement.
Order Confirmation Email: A transactional message sent immediately after a purchase. Confirms order details and builds trust.
P
Placed Order Rate: The percentage of recipients who completed a purchase after receiving your email. Key metric for ROI tracking.
Pop-up Form: A signup form that appears on your website based on triggers like time on page, scroll depth, or exit intent.
Preheader: Preview text displayed next to or below the subject line in an inbox. Use it to expand on your subject line and boost opens.
Product Picker: A tool for adding store products to emails – with images, prices, and links. Syncs automatically with your ecommerce platform.
Push Notification: A short message sent to customers' browsers (desktop or mobile) via web push.
Personalization Tag: A placeholder in your message that pulls contact data automatically (e.g.,
[[firstName]],[[email]],[[city]]). Also called merge tags. Use them to personalize subject lines and email content.
R
Reactivation Email: A campaign targeting inactive subscribers to re-engage them. Often includes special offers or "We miss you" messaging.
Reports: Analytics dashboards showing campaign and workflow performance – opens, clicks, revenue, device stats, and more. Access via the Reports tab.
S
Segment: A dynamic group of contacts filtered by behavior or attributes (e.g., purchased in last 30 days, located in California). Use segments to send targeted campaigns.
Shipping Confirmation Email: An automated message sent when an order ships. Includes tracking links and delivery estimates.
Signup Form: A tool for collecting contact information – includes pop-ups, embedded forms, landing pages, and Wheel of Fortune.
SMS Campaign: A one-time text message sent to a segment of your contacts. Requires SMS credits.
Spamtrap: A fake email address used by ISPs to catch spammers. Avoid spamtraps by never buying email lists and removing inactive contacts regularly.
Sender Domain: A custom email domain you own and authenticate in Omnisend (e.g., @yourbrand.com). Improves deliverability and builds brand trust. Requires DNS setup.
T
Tagging: Labeling contacts based on actions or attributes. Use tags to create segments and trigger workflows. Example: "VIP Customer", "Abandoned Cart – High Value".
Teaser: A small tab or badge that appears on the edge of your website. When clicked, it opens your signup form.
Template: A pre-designed email layout you can reuse across campaigns. Save time by starting with a template instead of building from scratch.
Trigger: The event or condition that starts an automation workflow. Examples: contact subscribes, cart is abandoned, order is placed, contact enters a segment. Configure triggers when building workflows.
U
UTM Parameters: Tracking codes added to links in your emails. Let you measure traffic sources and conversions in Google Analytics. Example:
?utm_source=omnisend&utm_medium=email.
W
Welcome Email: The first automated message sent to new subscribers. Sets expectations and introduces your brand.
Wheel of Fortune: A gamified signup form where visitors spin a wheel to win discounts. Increases email signups through interactive design.
Workflow: A set of automated actions triggered by customer behavior, such as purchases or abandoned carts. The same as Automation.
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