We ship new features and improvements every week to help you work faster, reach more customers, and get better results. Here's what's new in April.
Segmentation
New Total Spent & AOV Filters
The Total Spent and Average Order Value (AOV) filters are now available to all Omnisend users in segmentation, giving you more flexibility to segment your audience by customer purchase behavior.
Deliverability
Branded Domains for Forms Landing Pages
You can now host your form landing pages on your own branded domain instead of a generic Omnisend domain. This builds trust with your customers by showing your brand's domain in the URL, creating a more professional and cohesive brand experience.
Managing Multiple Stores
Copy Forms to Multiple Brands
You can now copy Signup Forms to multiple brands at once instead of copying them one by one. Select multiple brands and copy the form to all of them simultaneously in a single action. This removes repetitive setup work and helps maintain consistent signup experiences and lead capture strategies across your stores.
Copy Campaigns to Multiple Brands
You can now copy campaigns across brands that you have access to. This works across all campaign types. This makes it faster to reuse campaign setups across multiple brands, reducing repetitive work and helping you scale your marketing efforts more efficiently.
Copy Saved Templates to Multiple Brands
You can now copy saved templates to multiple brands at once. We also unified Template Library and Store Settings → Saved Templates, so both now have the same functionality and visual experience. This saves time when managing multiple brands, helps maintain consistent messaging across stores, and makes template management simpler and more consistent.
Copy Automations to Multiple Brands
You can now copy automations to multiple brands at once from the same origin brand in one action. For consistency and clarity, the copy action has also been split into two separate buttons. This makes managing automations across multiple brands faster and more intuitive, while the updated button structure makes the experience clearer and more consistent.
Partner Portal
Templated Accounts
We've introduced Templated Accounts in the Partner Portal, a new way for partners to create and manage reusable setups for client stores. Partners can now create a dedicated account to store proven campaigns, automations, forms, and other assets, and reuse them across multiple client accounts.
How it works:
Partners can create one templated account per agency directly from the Partner Portal. This account acts as a central library of best-practice setups (campaigns, automations, forms, etc.).
Partners can easily access it via the Partner Portal or the Switch Store button in Omnisend.
Templated accounts are clearly marked in Omnisend, making it easy to distinguish them from regular client accounts.
Currently supported platforms for templated accounts: Shopify, WooCommerce, and BigCommerce.
Access Management
Agencies can now control which accounts each member can access, with permissions managed by the Owner.
Access is configurable per member with three options:
Access to all accounts
Access to selected accounts
Access to no accounts
How it works:
Members with "all accounts" automatically get access to any newly added accounts.
Members with limited or no access do not get access to newly added accounts.
If a member creates a new account, they automatically gain access to it. Members with "all accounts" also gain access.
Members with "no access" will be updated to "selected accounts" and will have access only to the account they created.
Access restrictions are reflected across the product. When switching between accounts in the Omnisend app, members will only see and access brands/accounts for which they have permissions.
Please note that this feature is available for Partner accounts created after December 11, 2025 (inclusive).
Omnisend API
Sales Reporting to Analytics Statistics API
We've expanded the Analytics Statistics API (Beta) by adding sales reporting metrics. The API now supports retrieving overall store sales data through the same endpoint.
Two new metrics are available:
totalOrders – total number of placed orders in the selected date range.
totalRevenue – total revenue from all placed orders in the selected date range.
These metrics represent all store sales, regardless of marketing attribution. This allows you to compare overall store performance vs. attributed marketing performance (attributedOrders, attributedRevenue) within the same reporting pipeline.
Ordered Product Unit Metrics to Analytics Statistics API
We've expanded the Analytics Statistics API by introducing two new product-level sales metrics: totalOrderedProductUnits and attributedOrderedProductUnits. These metrics allow you to track the number of product units ordered, both overall and attributed to Omnisend marketing.
New metrics:
totalOrderedProductUnits – total number of product units ordered in the selected date range.
attributedOrderedProductUnits – total number of product units ordered that are attributed to Omnisend marketing within the selected date range.
These metrics use the same attribution model as the Omnisend reports for ordered products. Both metrics support filtering and grouping by product-level dimensions, including product ID, title, SKU, variant ID, and variant title.
Integrations
New App: Blotout EdgeTag
Blotout EdgeTag is a server-side tracking solution that helps capture events missed by browser pixels (due to ad blockers, cookie deletion, and iOS privacy changes), allowing Omnisend to trigger automations more reliably and identify more contacts.
Key Benefits:
Trigger more automations – Capture key intent events like product views, cart additions, and checkouts even when browser tracking fails.
Expand your audience – Identify and persist more contacts beyond cookie limitations.
Improve retention reach – Recover previously untracked users and re-engage them with campaigns.
UI & UX Improvements
We continue shipping updates every week to improve Omnisend's usability. This month includes:
Email Preheader Text in Link Activity Page. Email preheader text is now visible on the Link Activity page (for email, email A/B campaigns, and workflows) and included in campaign & workflow performance exports. Preheader text directly impacts open rates, and this update makes subject line + preheader analysis faster and more efficient.
Domain Setup UX Improvements. We're introducing several usability improvements to the domain setup experience, including the ability to automatically set a newly verified link domain as the default domain for selected communication channels. This improves domain adoption and reduces manual setup.
Branded Domain Display for Forms. Next to landing page settings, we now show the branded domain and allow you to copy it. We also added a link to the Domains page to set up a domain for landing pages.
AI Support for Embedded Forms (Beta). Embedded forms can now be generated and copied with the AI agent.
And that's not all! As you explore our app, you'll discover a variety of UI improvements that aim to make your journey more seamless and enjoyable.
Have Questions?
You can reach us anytime via the in-app chat or by emailing [email protected]. We're available 24/7 and happy to help.
Want to explore past updates?
Check out the What's New collection.