Promotional popups display sales, discounts, free shipping offers, or product announcements without requiring email signup. Use them to drive urgency, highlight new arrivals, or promote time-sensitive campaigns.
When to Use Promotional Popups
Use promotional popus when you want to promote:
Site-wide sales (e.g., "50% Off Everything – Today Only").
Free shipping thresholds (e.g., "Free Shipping Over $50").
New product launches or restocks.
Cross-sell or upsell campaigns (e.g., "Complete Your Look – Add Accessories").
When NOT to use them:
If your goal is to grow your email list → use a signup popup instead.
If you want to offer a discount in exchange for signup → use a signup popup with a discount item or Wheel of Fortune.
💡 Unlike signup popups, promotional popups focus on messaging, not list growth. You can add an input field if you want to collect emails, but the primary goal is to inform and convert visitors already browsing your site.
Setup Process
Step 1. Go to Forms → Create form → Goal → Promote special offers → Pick a template.
Step 2. Customize your popup:
Items: Add text, buttons, images, countdown timers, or input fields.
Layouts: Choose single-column, split, or full-width.
Theme: Adjust colors, fonts, and close button style.
Step 3. Configure Behavior Settings:
Display triggers: Set when the popup appears – after 2+ page visits, 10 seconds on page, 50% scroll depth, or on exit intent (desktop and mobile).
Targeting: Control where and to whom it appears – show to all visitors, exclude existing contacts, display only on specific URLs (e.g., sale pages, UTM campaigns), or target out-of-stock product pages.
Frequency: Prevent popup fatigue by setting how often it reappears – after 1 day, 3 days, or never if dismissed. Turn off Frequency to show on every visit (not recommended).
💡 For detailed setup guides, see:
Step 4. Click Enable to make it live or Save and Close to save as a draft.
Add an Input Field to Collect Emails (Optional)
Promotional popups don't require email signup by default. But you can add an input field if you want to:
Go to Items → drag Email item into your layout.
Connect the popup to a Welcome Automation Workflow to send a discount code after signup.
Example: "Get 15% Off – Enter Your Email"
FAQ
Can I collect emails with a promotional popup?
Yes. Add an Email item from the Items menu. The popup will then work like a signup form.
Can I use Wheel of Fortune in a promotional popup?
Yes, that is possible. Learn more: Popup Form: Add Wheel of Fortune.
What's the difference between a promotional popup and a signup popup?
Promotional popups = Message-focused (sales, offers, announcements).
Signup popups = List-building (email collection, welcome discounts).
Can I A/B test promotional popups?
Yes. Use the A/B Test feature in Behavior Settings to test variations. Learn more: A/B Testing Forms.
Have other questions? Feel free to contact our Support Team at [email protected] or via in-app chat.