You can manage multiple stores in Omnisend in two ways:
Create a single-owner account with multiple stores connected to it.
Create multiple accounts with different owners (recommended for Partners).
Each option has pros and cons. This guide explains both models and shows you how to set up and access multiple stores.
Before You Begin
The following conditions apply to every store, regardless of the setup model:
Each store has its own data, including contact count, Automation Workflows, statistics, and reports.
Owners and Admins can grant or restrict access to specific stores for other roles, such as Manager, Analyst, Campaign Coordinator, or Content Creator.
Each store requires its own subscription, billed separately based on its contact count.
Choosing Setup Model
When adding a new account in Omnisend, it’s important to decide how you want to manage your stores. There are two setup models to choose from, and each works differently in terms of access, billing, and store management.
Model 1: Single Owner with Multiple Stores
This model allows you to connect multiple stores under one Omnisend account, managed by a single owner. All stores are linked, and the owner (and any Admins) can manage them from one login.
How it works:
One master account controls multiple stores;
Each store functions independently, with its own contact list, automations, and reports;
You can switch between stores without logging in and out.
Key benefits:
Seamless switching between stores;
Copy templates, workflows, and segments, across stores;
Centralized billing with one credit card and unified invoices;
User access can be customized per store;
Supports up to 500 stores under one account.
💡 Best for: Businesses that manage multiple brands or regions and want centralized control over billing, users, and templates.
Model 2: Multiple Accounts with Different Owners
This model allows you to create separate Omnisend accounts, each with its own owner. Each store operates independently, but you can still add the same users across accounts to enable content sharing.
How it works:
Each store has its own account with a unique owner email address;
Stores are completely independent (separate logins, billing, settings);
You can invite the same user (e.g., Admin, Manager) to multiple accounts, and that user will be able to switch between stores and transfer templates, automations, and segments.
Key benefits:
Independent billing with separate credit cards per store;
Full ownership control for each account;
Customized user access per store, including brand-specific permissions;
Shared users can copy templates, automation workflows, and segments between stores;
Clean separation for legal, financial, or operational reasons.
💡 Best for: Partners or agencies managing stores for different clients, businesses that require separate billing for each store, or stores with distinct ownership or legal entities.
Managing User Roles Per Store
As an account Owner or Admin, you can control access to specific stores for user roles such as Manager, Analyst, Campaign Coordinator, and Content Creator. Go to Account management→ Users to set access during invitations or edit existing user permissions anytime.
How it works:
Owners and Admins always have full access to all stores in the account.
Other roles (e.g., Manager, Analyst) can be granted access to specific stores during invitation or by editing their permissions later.
💡 Example Use Case:
If you manage multiple brands as an Admin or brand Owner and want a specific Manager to oversee only Brand A, you can restrict their access to other brands in the account.
Registering New Stores
You can register a new store in Omnisend in two different ways, depending on whether you want to manage all stores under a single Owner or keep them under separate accounts.
Register a Store Under the Same Owner
If you already have an Omnisend account and want to add a second store under the same Owner, follow these steps:
Step 1. Go to the Profile menu on your account → select Stores (under Account Settings).
Step 2. On the Account management page, click Add new store → add your store details → click Add store.
That's it! Your new store has been successfully added to your account!
Register a Store with a Different Owner
If you want the new store to be owned and managed separately, you'll need to create a new Omnisend account with a different Owner email.
To do this, log out of your current account or open an Incognito window, then go to omnisend.com → Click Sign up → Register the account with a new Owner email address → Follow the on-screen instructions to connect your store to Omnisend.
This setup creates a completely separate account with its own billing, user access, and ownership.
Accessing Your Stores
You can access and switch between the Omnisend stores you have access to in two ways, depending on how your accounts are set up.
Accessing Stores Under the Same Owner Account
If you're logged into a store that’s connected to other stores under the same Owner account, you can view and manage those stores from the Stores section in your profile menu.
This brings you to the Account Management page, where you’ll see all stores connected to the same Owner. Click Access next to any store to open and manage it.
Switching Between Separate Accounts (Same User)
If your email address is added as a user to multiple Omnisend accounts (each with a different Owner), you can switch between them using the Switch store option.
Open the profile menu and click Switch store. You’ll see a list of all stores where your login email is registered. Click the name of the store you want to access, and you’ll be redirected to that account.
Copying Content Between Stores
When managing multiple stores, you can reuse and copy certain content to save time and maintain consistency across brands. Here's what you can copy between your Omnisend stores:
Email templates – Copy saved email templates between any stores using the Copying a Saved Template feature.
Automation workflows – Entity-based workflows (e.g., Welcome Series, Order Confirmation) can be copied between any stores. Event-based workflows (e.g., Browse Abandonment) can only be copied between stores on the same ecommerce platform (e.g., Shopify → Shopify). Learn how to copy automation workflows.
Segments – Copy segments across stores, but only if both are using the same ecommerce platform (e.g., Shopify → Shopify).
Custom HTML templates – Import a custom HTML email template from another platform or file into any store.
Contacts – Export contacts from one store and manually import them into another.
💬 Learn more about Omnisend account settings and store management.
FAQ
Do I need a separate subscription for each store?
Yes. Each store requires its own subscription based on contact count. Contact limits and email credits are not shared between stores. However, you can manage billing centrally with one credit card if stores are registered under the same account.
How do I switch between stores?
Go to Profile menu (top right) → click Switch store → select the store you want to access. You'll see all stores where your email is registered as a user.
Can I copy signup forms between stores?
No. Signup Forms cannot be copied between stores. You’ll need to recreate them manually in each store, or use the Forms AI Assistant to describe your form and have it created automatically.
Can I move a store from one account to another?
No, you cannot directly transfer a store between accounts. However, you can migrate data manually: Create a new account, add the new owner as an admin to the old account, then export/import contacts and copy templates, automations, and segments to the new account.
Can I give Admin role access to only one of my stores?
No. Owners and Admins always have access to all stores. Only other user roles, such as Manager, Analyst, Campaign Coordinator, or Content Creator, can have restricted access.
Didn't find the answer to your question? Contact our Support Team via in-app chat or at [email protected].