With our Signup Forms Reports, you can collect new subscribers, measure your success, and examine the details.
Forms Report
You can access form reports by going to Reports → Forms. The main page displays statistics for all your forms, including their name, type, date enabled, views, interaction rate, submit rate, and signup rate. You can also filter by form type and status and view data for the last 7 days, the last 30 days, or all time.
Individual Form Report
To open a detailed individual form report, click on the form in the list to explore the details.
The Overview Tab in Form Report will show you the following information:
Total views, Interaction, and Submit rate for today, yesterday, last 7 days, last 30 days, last 90 days, all-time, and custom range. Select the timeframe you want to see the data for.
Submit Rate: This metric represents the ratio of submissions to views. It is calculated by dividing the number of submissions by the number of views.
Signup Rate: This metric represents the ratio of signups to views. It is calculated by dividing the number of signups by the number of views.
Interaction Rate: This metric indicates the ratio of interactions to views. It is calculated by dividing the number of interactions by the number of views.
💡 Interactions are calculated if a user clicks on any element of the signup form (button/input fields, etc.). Close button clicks are not counted.
Note: The Submit and Signup metrics track unique actions per contact. An existing contact filling out the form again will only count as a 'Submit.' The 'Signup' metric is only captured when a new contact submits the form.
Performance Report
The performance report offers a comprehensive chart displaying metrics such as signups, interactions, and views for your form. You have the flexibility to choose the specific data you want to view on the date-based chart.
You can see the related activity by hovering over the metrics. Remember that the displayed data is based on the timeframe you selected above.
Device Report
The device report allows you to see which devices were mainly used to view, interact with, or sign up using your signup form.
Contact Activity
The Contact Activity tab provides an exportable list of all contacts who submitted information through the form, regardless of when or how they were originally created.
The columns shown depend on what the form collects. Each form report displays only the fields included in that specific form.
Note: The same contact is not counted twice in the Signups metric if they submit the form again. Signups are only counted for new contacts. However, Contact Activity shows all submissions – both new contacts and existing ones – giving you a complete view of form engagement.
The number of submissions will not always match the number of times a welcome Automation Workflow was triggered. If your workflow uses the rule First subscription is true, only new contacts subscribing to your marketing will trigger it.
In the Submit and Submit rate metrics, all contacts who submit the form are counted, regardless of their subscription status.
A/B Test Report
You can analyze the performance of completed A/B tests directly in your form reports.
Step 1. Accessing the A/B Test Results Tab
Navigate to the form report for the form you want to analyze.
If your form has completed A/B tests, you'll see an A/B Test tab in the report.
Step 2. Selecting a Specific A/B Test
Use the dropdown menu in the top-right corner to select the completed A/B test you’d like to analyze.
By default, the most recent A/B test is selected.
Step 3. Understanding the Results
Each test version displays key metrics such as views, interactions, submits, signups, and conversion rates (interaction, submit, and signup).
The winner of the A/B test is clearly indicated, along with the completion date and time.
Limitations:
Due to technical limitations, A/B test results are only available for tests completed on or after January 7, 2025.
If the form does not have any completed A/B tests, the A/B Test tab will not appear in the report.
This feature enables you to easily evaluate the performance of different form variations and optimize your strategy based on real data.
FAQ
What is the difference between the Submit rate and the Signup rate?
In Omnisend Forms Reports, Submit rate and Signup rate track two separate actions:
Submit rate: The percentage of visitors who clicked the submit button on your form.
Signup rate: The percentage of form viewers who became new subscribers (i.e., new contacts added to your audience).
For example, if an existing subscriber submits the form, they count toward the Submit rate, but not the Signup rate, since they’re already on your list.
Why do different forms show different columns in Contact Activity?
Contact Activity reflects the fields included in each form. If your form collects email, birthday, and country, those are the columns shown. A form that collects only email and phone number shows different columns. This makes it easier to review responses for surveys, quizzes, and preference-collection forms without opening individual contact profiles.
For any further assistance, contact our Support Specialists using the in-app chat or by sending an email to [email protected].