The Products page in Omnisend Reports gives you a complete view of how your marketing efforts impact product sales and helps you track customer interest in out-of-stock items.
Use this report to identify top-performing products driven by your campaigns and automation, understand which out-of-stock items have the highest demand, and make data-driven decisions about inventory and marketing strategy.
Before You Begin
Product performance data is available for campaigns and automation sent on or after November 1, 2025.
Back in stock requests data is only available if you have an active Back in Stock Form and Automation set up.
Date filtering is only available for the Product Performance table. The Back in Stock Requests section displays all requests regardless of date range.
Access Products Reports
To view the Products report, go to Reports in the left-side menu → Click the Products tab.
In the Products report page, you'll see two main sections:
Product performance: Shows which products customers purchased after engaging with your Campaigns and Automation (find more details below).
Back in stock requests: Displays customer demand for out-of-stock products and shows who's waiting to be notified when items are restocked (find more details below).
💡 You can also print this page as a PDF. Click the three dots in the top-right corner and select Print to PDF.
Product Performance
The Product Performance section shows which products customers purchased after engaging with your marketing messages. This data helps you understand which items your Campaigns and Automation are driving customers to buy.
Metrics Overview
The Product Performance table displays the following columns:
Column | Description |
Product Title | Name of the product. |
Product ID | The product identifier from your ecommerce platform. |
SKU | Your internal inventory reference. |
Units Ordered | The total number of individual product units sold. |
From Omnisend | Orders attributed to Omnisend messages (Campaigns + Automation combined). |
Campaigns | Orders attributed to your Email Campaigns, SMS Campaigns, or Push Notifications. |
Automation | Orders attributed to your Automation (Email, SMS, or Push). |
Product page link | A link icon that opens the product page in your store. |
Manage Attribution Options
The Products report lets you choose how orders are attributed in the data:
Attribute orders to the message sent date (default) – Orders are assigned to the day the marketing message was sent. This is the standard attribution method used across all Omnisend reports.
Attribute orders to the placed order date – Orders are assigned to the day the customer placed the order.
To change the attribution method, click the three dots in the top-right corner of the Products page → Select your preferred attribution option.
Note: The attribution setting you choose here is synced with the Sales Reports page. If you change it in Products, it updates in Sales, and vice versa. However, this setting does not affect Campaign or Automation reports, which always use the message sent date for attribution.
Filter by Date Range
You can refine product performance data by selecting a specific time period, selecting days, months, years, or a custom date range.
Click the date filter at the top of the page and choose your preferred time period.
Note: Ordered products data is only available from November 1, 2025.
Export Product Data
To export product performance data as a CSV file, click the Export button in the top-right corner and choose your export date range:
All product-level data from the selected date range, or;
All product-level data from all time.
This is useful for sharing insights with your team, conducting deeper analysis, or integrating product data into inventory planning tools.
To download your export, go to Reports → Exports and click the download arrow:
Tips for Using Product Performance Data
Identify your marketing MVPs – Sort by Units Ordered to see which products your campaigns and automation are selling most. Use this insight to feature top performers in future campaigns.
Compare Campaigns vs. Automation – Check which channel drives more product sales. If Automation outperforms Campaigns for specific products, consider adding them to Abandoned Cart or Browse Abandonment workflows.
Optimize product recommendations – Export the data and cross-reference low-performing products. Consider removing them from recommendation blocks or testing different messaging.
Track seasonal trends – Use the date filter to compare product performance across different time periods and identify seasonal buying patterns.
Back In Stock Requests
The Back in stock requests section provides a clear overview of customer demand for out-of-stock products. This data helps you make informed restocking decisions and identify which products customers are actively waiting for.
Metrics Overview
The Back in stock requests table displays the following columns:
Column | Description |
Product Title | Name of the product. |
Product ID | The product identifier from your ecommerce platform. |
SKU | Your internal inventory reference. |
Variant ID | The unique identifier for the product variant. |
Variant Title | The name given to the variable (e.g., size, color, style). |
Waiting | The number of customers who requested notifications for that product. |
Last Requested | The most recent date a customer submitted a back in stock request. |
Product page link | A link icon that opens the product page in your store. |
Note: The Back in stock requests section does not have date filtering. All back in stock requests are displayed regardless of when they were submitted.
To view the most recent requests, click the arrow ↓ next to the Last Requested column to sort by date (ascending or descending).
View Customer Details
To see which customers are waiting for a specific product, click the number under Waiting customers for that product.
A product-specific list opens, showing the details of customers who submitted the back in stock form for this product:
Email address and Phone number (if provided);
First and last name;
Country;
Date of the request.
This information helps you understand who's waiting for what and when they submitted their request.
Tips for Using Back in Stock Data
Prioritize restocking decisions – Focus on products with the highest number of waiting customers and the most recent request dates. These indicate strong current demand.
Spot recurring patterns – If the same products appear frequently, consider adjusting your inventory forecasting or making them permanent stock items.
Recover missed revenue – Use this report to quantify potential lost sales and make a business case for increasing inventory levels on high-demand items.
By regularly reviewing this report, you can optimize inventory planning and ensure you're restocking the right products at the right time.
FAQ
Can I export Back in stock Requests data?
No, export functionality is only available for Product Performance data. You can manually review Back in stock customer details by clicking on the waiting customer count.
Why don't I see product data for older campaigns?
Product-level reporting is available for campaigns and automation messages sent on or after November 1, 2025. Historical data before this date is not available.
Does the attribution setting affect my Campaign and Automation reports?
No. The attribution toggle in the Products report is synced with the Sales Reports page, but it does not affect Campaign or Automation reports. Campaign and Automation reports always use the message sent date for attribution and cannot be customized.
How do I enable Back in stock tracking?
You need to create a Back in stock Form and Automation. Follow the step-by-step guide to set it up.
Still have questions? Feel free to contact us at [email protected] or via in-app chat. We are here 24/7!