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Integration with Joy Loyalty Program

Learn how to integrate Joy Loyalty Program with your Omnisend account

Andrés avatar
Written by Andrés
Updated this week

Joy makes loyalty easy, meaningful, and rewarding. Offering a full suite of features (rewards program, points, VIP tiers, and referrals…), your customers will keep coming back for more.


Benefits

Advanced milestone rewards and automatic tier discounts make checkout easier than ever, encouraging natural spending & repeat purchases without pressure. With an intuitive POS extension, they ensure your brand loyalty connects effortlessly online and offline.

  • Purchasing rewards by loyalty points, VIP tiers, referrals, social following, etc.

  • Tier Perks: Auto discounts (with combination settings), available online and POS.

  • Stackable/Combinable discounts with your stores, increasing conversion rate.

  • Loyalty POS Pro extension, a seamless experience for Online and Offline stores.

  • Loyalty page, reward page, email notifications, and automation in all plans.

Setup Process

Step 1. Proceed to the 'Joy Loyalty Program' dashboard → Integrations → Select Omnisend from the list. 

Step 2. From there, click on the Connect button.

Step 3. Log into your account and authorize access if needed. And that's it; Omnisend is connected! Joy Loyalty will start synching information to Omnisend automatically. You will be redirected back to your Joy Loyalty dashboard.

If the 'Connected to Omnisend' message doesn't appear, click the Sync button.

What Data is Passed?

  • Customers' details: email address, subscription status, consent, and opt-in date.

  • Loyalty Points Balance: custom property that allows personalized communications based on customer point levels.

  • Membership Status: custom property that allows the segmenting of campaigns by program participation (active/inactive).

  • Referral Link: custom property that can be used to encourage referrals with customer-specific referral links.

  • VIP Tier: customer property that allows target VIP members with exclusive offers and communications.

  • Birthday Details: Automate birthday rewards and celebration campaigns.

When applicable, custom properties will be created and will appear under your contacts' profiles, accessible for personalization in campaigns and automations.

Use Cases

  • Omnisend can sync customers' data and automatically update loyalty customers' data from Joy: Points, Tiers, and Birthdays.

    Example of a customer on Joy's side:

    Example of a customer in Omnisend:

Note: Birthdays will be passed to Omnisend as the default birthdate system property, allowing you to use our preset Birthday automation.

  • You can use Omnisend to send notifications to your customers about customer loyalty activities. You can also use synced custom properties to personalize your campaigns or automation workflows. To automate the process, you can segment by any of Joy's custom properties.


    For example, when a customer reaches a different tier or accumulates a certain amount of points, you can use personalization in your campaigns and automations to access the properties passed from Joy Loyalty.


If you have any doubts or issues, don't hesitate to open a chat or email [email protected] for help!

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