Integration with LoyaltyLion

Learn how to integrate LoyaltyLion with your Omnisend account

Ira avatar
Written by Ira
Updated over a week ago

LoyaltyLion is a 3rd party app that helps you create a data-driven loyalty and engagement program for your brand to increase customer retention. 

When you integrate LoyaltyLion with Omnisend, you will be able to engage with your customers via monthly loyalty emails, get new customers from referral emails and increase repeat purchases with reward available emails!



Build a loyalty program using the LoyaltyLion app and sync your customers' loyalty profiles from the LoyaltyLion app in real-time. Send reminders to your customers whenever they hit a specific amount of points that is enough to get some reward. Also, use properties synced from LoyaltyLion to personalize your emails.

Setup process

You can integrate LoyaltyLion with Omnisend in two ways:

Integration flow via Omnisend

1. Click on your brand name in the top right corner -> open Apps tab:

2. Find the LoyaltyLion app and click the 'Connect now' button.

3. Click Authorize Access to begin your integration

4. You will then be directed to LoyaltyLion, Log in and Authorize Omnisend app integration

Once authorized, you will be redirected back to your Omnisend account and get a notification about the successful integration!

Integration flow via LoyaltyLion

1. In your LoyaltyLion account navigate to App store > select Omnisend

2. Click the Install integration button

3. You will then be redirected to the Omnisend app. Sign in and click Authorize access. A success message will inform you that you have successfully connected LoyaltyLion with Omnisend.

How it works

Contacts' custom properties will be created and will start to synchronize from LoyaltyLion to Omnisend in real-time. Note, historical data will not be uploaded. Here are the properties that will be passed along with the new contacts from LoyaltyLion:

  • LoyaltyLion approved points: LoyaltyLion_points_approved

  • LoyaltyLion pending points: LoyaltyLion_points_pending

  • LoyaltyLion spent points: LoyaltyLion_points_spent

  • LoyaltyLion number of rewards claimed: LoyaltyLion_rewards_claimed

  • LoyaltyLion date enrolled in program: LoyaltyLion_enroll_date

  • LoyaltyLion referral URL: LoyaltyLion_referral_url

  • LoyaltyLion loyalty Tier: LoyaltyLion_loyalty_tier

  • LoyaltyLion insights segment: LoyaltyLion_insights_segment

Also, birthday data will be synced from LoyaltyLion, but it'll be mapped to the default 'birthdate' property in Omnisend. You can use Birthday Workflow if you're collecting customers' birthdays in LoyaltyLion.

Note! The birthdate property update has been released on Sep 1st 2023. All birthdates collect by LoyaltyLion before that were synced as LoyaltyLion_birthday custom property. The update applies only to newly synced birthdays. So, if you were using the integration prior to the change, you'll need to export all the customers with birthdays from LoyaltyLion, then import them to Omnisend and map the birthday column in the file to the default 'birthdate' property. You can use this guide to learn how Omnisend contact import works.


  • You can send emails using LoyaltyLion points available to communicate to customers who are close to their next reward and encourage them to complete an activity.

  • Send an email using the LoyaltyLion referral URL to encourage referrals thereby increasing your customer acquisition.

  • Target customer groups based on their loyalty information e.g. loyalty program members vs non-members.

  • Send an email to improve customer engagement - segment customers using loyalty insights: most loyal customers, the ones at risk, and the ones that need winning back.

  • Personalize emails by including loyalty information, such as approved points, total points, post-purchase emails, etc.

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