Omnisend supports multiple languages to help you deliver messages that feel familiar and relevant to your customers. You can translate content in emails, forms, and unsubscribe pages with just a few clicks.
In this article, we'll guide you in managing language settings and applying translations across different parts of your account.
Before You Start
Only texts presented in the list of languages and translations can be translated automatically. Any custom text you enter in your message won't be translated automatically.
Omnisend has 18 main languages that you can choose from: Danish, Dutch, English, Estonian, Finnish, French, German, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese (Brazil and Portugal), Slovenian, Spanish (Latin America and Spain), and Swedish.
For manually added content blocks in your emails, you can translate them using Omnisend AI.
Setup Process
Step 1. Go to Store settings → Language and translations → select the default language you'd like to use for translation.
Step 2. Review the list of translations under Campaigns and Automation to make any necessary adjustments.
Translation in Campaigns and Automation
Campaigns
Once you set your default language in Store settings, it will be automatically preselected for all future campaigns. However, you can still change the language for any individual campaign in the email settings.
Automation
In every automation workflow, you can set a default language for each email block. To do this, click on the email block → select a language from the drop-down menu.
Keep in mind that only default content blocks, such as discount blocks, footers, and product blocks will be translated automatically.
For custom content blocks, you can use the Omnisend AI Writer in the email builder to generate translations manually.
💡 If you wish to trigger your automation workflows in a few different languages, you can use Conditional Splits to send different emails based on the customer's language.
Need a hand? Connect with our Support Team through the in-app chat or drop us an email at [email protected].