Gorgias is a 3rd party customer helpdesk app that is designed for Shopify, Bigcommerce, and Magento merchants to provide their customers with high-quality customer support. In this article, we explain what steps you should take to integrate Gorgias with Omnisend and how you can benefit from it.
Before You Begin
Standard SMS fees apply to the replies sent through Gorgias. Find more information on Omnisend pricing.
Benefits
Re-engage your unhappy customers with the discount codes or special offers when the customer submits a rating in Gorgias.
Sync the information collected by Gorgias, including tags and survey scores.
Receive your US customers' SMS replies to your SMS campaigns and automatic notifications from your Gorgias help desk.
Reply to the SMS you received from US customers within the Gorgias account by sending the message via Omnisend.
Setup Process
Step 1. Install the Gorgias app from the Shopify App Store in your Shopify admin.
Step 2. Go to your Shopify admin and open the Gorgias → Click "Create Gorgias account" → add Helpdesk URL → Find the account.
Step 3. In Omnisend, go to → Apps → Search for "Gorgias" → Click on "Connect Now".
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Step 4. Paste your Gorgias subdomain and click 'Connect'. For URL https://your-store.gorgias.com, the subdomain is 'your-store' → Click on "Connect".
Step 5. You'll be redirected to Gorgias to authorize the connection. Click the 'Authorize' button.
Congratulations – you have connected Gorgias with Omnisend! Gorgias will appear in the list of the Connected apps in the Omnisend App Market.
Reply to Customers' SMS Replies
If you send your Campaigns and Automatic replies via SMS, you also want to receive and respond to your customers' responses, preferably through the same communication channel.
When this integration is complete, Gorgias will receive all US customers replying to your SMS Campaigns and Automations with messages other than Stop and Help. For more information on HELP and STOP keyword replies, click here.
In the diagram presented below, you can see how information is exchanged between Omnisend and Gorgias.
When the customer replies to your message, Omnisend creates a new ticket in your Gorgias help desk.
In the customer profile, you will see that the message was sent through Omnisend integration.
We will automatically tag all of the tickets coming from your Gorgias account with the Omnisend tag.
The subject line of the message is "[SMS via Omnisend] Incoming text message from {Your customer phone number}".
Once your helpdesk replies to the message, it will be sent back to Omnisend and then to the customer. Since some providers may limit the number of SMS messages, we limit the number of messages you can send to 2 and fewer than 1600 symbols.
Only one reply can be sent to customers replying to your messages. If you want to send more than one message to the same customer, close the ticket after the agent responds to the client. If the client interacts again, a new ticket will be created.
To find that customer account, you can enter a phone number in the search bar.
Important! To send messages through Omnisend, you must have enough SMS credits in your Omnisend account. If you are using SMS credits as a subscription service, you may want to enable the auto-refill option with the ceiling amount. Find more information on SMS pricing here.
If you don't want to generate those tickets in your Gorgias account but still want to use it for data sync and automation workflows triggering, you may set a rule in your Gorgias account to close tickets with the Omnisend tag automatically.
💬 You may also find more examples of the use of Gorgias and Omnisend integration for two-ways SMS messaging in our Blog article.
Reply to Satisfaction Surveys
We will sync ticket tags and the latest satisfaction survey score every 3 hours from the Gorgias app. This information will be updated as a custom contact property in Omnisend. Note: Historical data will not be uploaded to Omnisend.
Custom property names:
Gorgias_tag - ticket tags assigned to the contact’s related tickets
Gorgias_latest_satisfaction_survey_score: latest value of the client’s submitted satisfaction score.
We will automatically create a custom event on your Omnisend account.
Later, this event, along with the Satisfaction score, can be used in your Automation trigger settings.
If you wish to create different Segments based on the scores your customers left.
Use Cases
You can segment contacts based on Gorgias ticket tags and/or latest satisfaction survey scores to send custom workflow emails to your customers. Here are the examples:
You can split your automation based on the score your customers leave, target your communication more precisely, send a thank-you note to positive reviews, and send a special offer to unhappy customers.
Segment your users based on tags assigned to their tickets (i.e., VIP client) and send special offers to them;
Segment your users based on their latest satisfaction survey score and remove customers who have rated 1-2 stars from your campaigns.
FAQ
Is it possible to send SMS replies from non-US customers to Gorgias? No, currently it is not possible. This feature is directly related to the keywords replies used by US customers and can be supported only within the US.
The client received only one reply; why? Currently, you can only reply once to customers through Omnisend. You should close the ticket after the first reply; then, if the client responds, a new conversation will be created for further communication.