Wheel of Fortune is a gamified popup form provided by Omnisend. It is an interactive way to collect subscribers by offering them to spin a wheel and win a discount or anything else you would like to offer in exchange for their signup.
Before You Begin
Wheel of Fortune is an additional item you can add to any Omnisend popups.
To have your form working, make sure you have a live store with an Omnisend snippet. If you have Shopify or Bigcommerce or are using one of our plugins, like Magento, your snippet is already there. If you are on custom API integration, refer to this guide.
Wheel of Fortune Item is available on all the Omnisend plans.
This guide is dedicated to Wheel of Fortune Item. To learn how to set up a popup form, jump to the dedicated guide.
Discount Codes. Make sure that all discount codes you wish to use in the Wheel of Fortune are created in your store. Omnisend does not automatically create these codes, so they must be generated manually on your ecommerce platform.
Setup Process
Step 1. Create or Edit a Popup Form. Go to Forms → Create a new Popup form or open an existing one. Edit the form as needed, then Add the Wheel of Fortune item from the left-side menu.
💡Tip: You can also choose the Wheel of Fortune preset from the Templates library.
To access the settings of your Wheel of Fortune, click on it in the form builder. Check the image below for reference.
Step 2. Customize Wheel Style. Click on the Wheel of Fortune item → Preview all settings on the right side. Wheel style settings allow you to change wheel width, the color and padding of the Wheel of Fortune pointer and adjust its size.
Width Adjustments. In the Wheel Styles section, you can adjust the width of the wheel. Use the toggle or type in the size percentage manually.
Pointer Customization. You can customize the pointer color to match your brand or form design. You can select any of the preselected colors, find one on the color palette, or input the hex code.
Padding Configuration. Adjust the padding around the Wheel of Fortune item to control the spacing inside the popup.
Step 3. Configure the Wheel Slices. As a next step, you need to set up the slices.
Set Up Slices Number. You can configure the Wheel of Fortune with 3 to 20 slices, each customized individually.
Customize Each Winning Slice. For each winning slice, you can:
Change the text displayed on the slice.
Add a discount or prize.
Assign a probability for the slice to appear. Please note that probability always has to sum up to 100%. Otherwise, you will see an error message.
Change the color of the slice and its text.
Winning Slice Settings
Setting | Description |
Text or image | Name or add an image to the slice of the wheel to best express the prize underneath it. |
Discount Code | Paste your discount code for each winning slice (must be created in your ecommerce store). |
Probability | The probability of the slice being selected. The total probability for all winning slices must equal 100%. |
You can split the winning slices' probability in any way you want as long as the total percent of probability sums up to 100%. Refer to the image below as an example.
Add an image
Add images to each to bring more visual excitement to your Wheel. You can use JPG, PNG, and GIF formats, each under 2000px in dimensionFor good accessibility, do not forget to add the Alt text.
Losing Slices
You can decide whether or not you want to add losing slices. You can:Have as many losing slices as you wish (select the checkbox 'Make this a losing slice,' or opt for no losing slices.
Change the color of the slice and its text.
Note: If a slice is set as a losing slice, the visitor will never land on it.
Step 4. Adjust Layout. Here, you can select the background color, change paddings to manage the empty space around the item, and align the content vertically (top, middle, and bottom positions) in the layout.
Success and Subscribed Messages
Your customers see the success message upon successful subscription. Click on the Success tab in the bottom menu to see and edit your success message.
On the left-side menu, you will see a Discount item that can be added to your Success message. You need to drag and drop this item to your success message.
In the Discount item settings, you will see 2 options:
Use the Wheel of Fortune discount. For your Wheel of Fortune popup, you should select this type of discount. This will show the discounts you have set up on the slices. Once the users spin the Wheel and submit the forms → they will see the discount they won based on the slices setup.
Use your own discount. This option can be only used for popup forms with no Wheel of Fortune item added. You won't be able to select it if you have the item added.
Please be aware of the following important information regarding the Wheel of Fortune and discounts for subscribers:
New Subscribers: For new subscribers, it operates as follows:
The wheel spins first.
After the spin, the success message with the discount is displayed.
Subscriber Discount Display: People who are already subscribed to your newsletter won't see the discount on the success page generated by the Wheel of Fortune feature. When dealing with existing subscribers, the spinning wheel step is skipped entirely. Instead, the system shows the 'already subscribed' message immediately.
Removing Subscribed Page
If you want both existing and new subscribers to have the opportunity to spin the wheel and receive discounts, you can remove the subscribed page from your form.
By doing so, you ensure that discounts are visible to all customers, including those who are already subscribed and new subscribers.
This is particularly useful for forms like the Wheel of Fortune, where you want to extend the chance to win discounts to all of your customers.
Teaser for Wheel of Fortune
Add a Teaser to your form that will still stand out to your users because it appears around the edge of the page. To turn it on, navigate to the bottom menu → Teaser → Enable. Once it's enabled, you can access the Teaser tab whenever you need.
You will be able to edit the Teaser design, text, placement, and timing upon which it should be shown to your customers.
Once your customers click on the Teaser, the popup with Wheel of Fortune will unfold for them 🎉
Using Wheel of Fortune with Multistep Forms
The Wheel of Fortune can now be integrated into multistep forms for greater flexibility. This feature supports several use cases to fit different business needs.
Key Use Cases
Wheel of Fortune + Email in the First Step, Collect SMS in the Second Step
Yes/No Question in the First Step, Wheel of Fortune + Email in the Second Step
Wheel of Fortune Only in the First Step, Collect Email in the Second Step
You can also mix and match to create your own custom flows, such as collecting additional personal information, but there are some important rules to follow.
Important Rules ⚠️
The Wheel can only appear in one step – it can be the first or second step, but not both.
Contact Information Required. You must collect contact details (email or phone) in at least one of the two steps, with a dedicated field in either step
Wheel Only in the First Step. If you place the Wheel in the first step, ensure you use the Next Step button to proceed to the second step, where the contact information will be collected.
Discounts are shown only after both steps are completed.
Wheel of Fortune Discount Code in Welcome Automation
You can send Wheel of Fortune discount codes via email using our Wheel of Fortune automation preset.
Here’s how it works:
The automation is initiated when a contact subscribes via the Wheel of Fortune form. The 'Subscribed to a marketing event' captures the event properties, including the discount code generated by the Wheel of Fortune.
This preset is defined by the Wheel of Fortune settings trigger filter, which ensures only those who participated in the Wheel of Fortune spin-to-win experience are added to this flow.
After the trigger and a 1-minute delay, a Conditional Split will split your customers based on the condition: "First subscription is true." This check determines whether the contact is subscribing to your email list for the first time.
YES Path: The contact is a new subscriber.
NO Path: The contact has subscribed in the past.
This allows you to provide more personalized experience for different types of audiences.
Path A: First-Time Subscribers (YES)
The email is designed for new subscribers and includes [[event.discount_code]] personalization tag, which dynamically inserts the discount code the customer won during the Wheel spin.
This personalization adds value by giving the customer an immediate, customized experience, improving engagement and conversion. The contact leaves the workflow after receiving the email.
Remember: Everything is customizable. You can edit email settings and content as you wish, but be sure to keep the personalization tag for the discount code visible to the customer.
Path B: Returning Subscribers (NO)
This email is adapted for the existing customers from your audience who want to spin the wheel for the prize. The default email also includes [[event.discount_code]] so the returning subscriber also sees the unique prize code they received from the Wheel of Fortune form. The contact exits the workflow after receiving this tailored message.
Tip: If you want to rebuild the email by yourself and remove the default discount text block, to find it again, locate the personalization tag in the email builder by selecting Personalization → Automation Event → Discount code. This will let you insert the unique discount code from the Wheel of Fortune directly into your email content. For example, in your welcome email, the discount code will automatically display as: “Use code [[event.discount_code]] to get your special offer!”
❗️Important: Avoid Sending Duplicate Welcome Emails
If you also have a general Welcome automation, make sure to exclude Wheel of Fortune subscribers from it to prevent sending two welcome emails to the same person.
In your Welcome automation, update the trigger filters to have an additional filter Form settings 'does not contain' wheelOfFortune.
If you have any questions, please reach out to our Support team!