At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.
In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more.
📢 Big News: New Reports Fully Launching on January 16, 2025!
We’re thrilled to announce that New Reports will officially launch on January 16, 2025, marking the end of the beta phase. 🎉
As part of this milestone, the Classic Reports will be retired on the same date. This transition allows us to provide a seamless experience with new features and improved functionality.
What’s New with the Full Launch?
In addition to everything you’ve enjoyed during the beta, we’re introducing more highly requested features to elevate your reporting capabilities:
Campaign/Workflow Exports. Export your data for deeper analysis or share reports effortlessly with your team.
Contact Activity Lists. Dive into detailed insights about individual contact activity directly from reports of your campaigns and automations.
What Does This Mean for You?
If you're already using New Reports, you are all set!
For those still using Classic Reports, now’s the time to switch! After January 16, Classic Reports will no longer be available.
Explore our New Reports Guide to learn about the new features. Have questions? Our team is here to help—just reach out via in-app chat or at [email protected].
Let’s dive into a better, smarter way of understanding your data. 🚀
Forms
We’ve made exciting updates to the Wheel of Fortune, one of the most requested improvements by our users. These changes give you greater control and flexibility to design a wheel that truly works for your marketing strategy:
Customizable Slices. Each slice can now have its own unique colors, helping you design a wheel that matches your brand.
Text or Images on Slices. To make your offers stand out even more, choose between text or images for each slice.
Add or Remove Slices. Fine-tune the number of slices based on your specific needs.
No Losing Slices. If you’d prefer every spin to be a win, you can now remove losing slices entirely.
These updates make the Wheel of Fortune even more customizable and effective, whether you're planning a holiday promotion or a year-round campaign.
Email Builder
Shopify Discount Links Made Better
Editing Shopify discount links is now easier and more flexible. Here’s how it works:
If you enable the “Apply Shopify discount link” option, links must match your Shopify store URL.
If a mismatched link is entered, users will be redirected to the homepage of your store.
If the option is disabled, you can add any link of your choice.
This update gives you greater control over where customers are directed, making it easier to align your campaigns with your store’s needs.
TZO Campaign Control
Life happens, and so do quick changes. That’s why we’ve added the ability to cancel TZO campaigns, even if they’ve already started. Whether it’s a last-minute adjustment or a shift in strategy, you can act fast without worrying about being locked into a campaign. Read more here.
Integrations
We’re excited to introduce two new integrations available in the Omnisend App Market:
Poper. Poper is an AI-powered onsite engagement platform that helps boost website interactions and conversions. With this tool, you can elevate customer engagement effortlessly. Read more in our user guide.
Joy Loyalty. Joy Loyalty simplifies customer retention with rewards programs, points, VIP tiers, and referrals. Build meaningful relationships and encourage repeat purchases with these features. Read more in our user guide.
Usability Improvements Across the Platform
We’ve made several updates to improve usability across Omnisend:
Font Picker Update. The font picker in Forms now displays how fonts actually look, making customization easier and more intuitive.
Copy Templates in Saved Templates. Save time and streamline workflows by copying templates between brands in Saved Templates.
Segment Exporting. Exporting segments is now easier to find, with this option added to the export modal.
SMS Character Count. Clear explanations and a detailed character count now show how special characters (like ė, é, or 😍) affect SMS campaign message length.
✨ And that’s not all! You’ll notice and feel many more UI improvements as you navigate the app, all designed to make your experience smoother and more enjoyable.
That’s all for this month’s updates! We’re constantly working to make your experience better and give you more powerful tools to succeed.
Stay tuned for even more exciting features next month! If you have any questions, feel free to reach out at [email protected] or via in-app chat. We are here 24/7!