Dollarback is a Shopify-native loyalty solution that rewards customers with instant store credit instead of confusing points. After each purchase, shoppers receive visible, one-click, redeemable cashback at checkout. With flexible reward rules, seamless Shopify integration, and real-money incentives, Dollarback helps drive higher repeat purchases, average order value, and customer satisfaction without the friction of traditional loyalty systems.
Key Benefits
Flexible Cashback Rules: Increase average order value (AOV) with flexible cashback rules.
Goal-Based Incentives: Use order goals, e.g., spend $100, get $10 back, to encourage upsells.
Customer Targeting with Tags: Target or exclude specific customers using Shopify tags.
Versatile Reward Logic: Round up cashback, offer % or fixed-amount credit, or reward based on shipping/cart subtotal.
Omnisend Integration: Automate rewards via Shopify Flow or Omnisend.
Setup Process
Step 1. In your Shopify admin, install the Dollarback: Cashback & Loyalty app from the Shopify App Store.
Step 2. In Dollarback, go to → Integrations → click on Connect with Omnisend → Click Connect Now and authorize the connection between Omnisend and Dollarback through the OAuth process.
Step 3. In Omnisend, go to → Apps → Search for Dollarback → Click on Connect Now → check the I have completed all the steps box and confirm.
And that's it! Omnisend is now integrated with Dollarback!
What Data is Passed
Along with the data from Shopify, integration also synchronizes custom properties and events.
Custom Properties:
Property Name | Description |
Dollarback Balance | Customer's main store credit balance (i.e, 36.85) |
Dollarback Symbol | Customer's main store credit currency symbol (i.e., "$") |
Dollarback Currency Code | Customer's main store credit balance currency (i.e,. "USD") |
Dollarback Formatted Balance | Customer's main store credit balance formatted amount (i.e., "$36.85") |
Referral Code | Customer's referral code (i.e., "8192820214092") |
Custom Events:
Event Name | Description | Properties |
Store Credit Credited | Triggered when a store credit has been credited to a customer |
|
Store Credit Debited | Triggered when a store credit has been debited from a customer |
|
Store Credit Expiry Threshold | Triggered when a store credit is about to expire |
|
Referral Code Generated
| Triggered when a referral code has been generated for a customer |
|
Reward Credit Credited | Triggered when a referral code has been redeemed for a customer |
|
Use in Automations
Dollarback data can power loyalty-based email and SMS automation flows. You can segment and personalize based on cashback activity and loyalty tier.
Examples:
Welcome Series – Mention new customer reward opportunities and invite them to start earning cashback.
Reward Reminder Flow – Send an email when a customer has earned a reward or is nearing a cashback threshold.
Reactivation Flow – Target customers with points or cashback balances who haven’t purchased in a while.
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