Integrating Essential Loyalty with Omnisend allows you to seamlessly sync your loyalty and rewards data with your email marketing and automation workflows, enhancing personalization, segmentation, and engagement.
Before You Begin
Step 1. Install the Essential Loyalty & Rewards app in your Shopify admin.
Step 2. Make sure you turn it on in your theme's apps.
Setup Process
Step 1. Create an API Key. In Omnisend, go to → Apps → Search for Essential Loyalty & Rewards → Click on Connect Now → Copy an API Key.
Step 2. Navigate to your Shopify admin → Essential Loyalty & Rewards → Integrations and select Omnisend Integration.
Step 3. Paste your copied Omnisend API Key into the provided field → Select Enabled status to activate the integration → Click Save to finalize the integration.
Step 4. Go back to Omnisend → Check I have already done this step → And click Connect and done!
What Data is Passed
Upon integration, the following Essential Loyalty custom properties are synced to Omnisend customer profiles:
Custom Property | Example |
essential_loyalty_points_balance | 2514 |
essential_loyalty_status | included, excluded |
essential_loyalty_referral_url | |
essential_loyalty_tier | Gold, Platinum |
essential_loyalty_date_of_birth | 12/25 |
Customer loyalty data synchronizes automatically. For manual synchronization, click the Synchronize button (available once per hour). This will also sync your historic contacts.
Use Case
You can segment your users based on custom properties syncing from Essential Loyalty & Rewards.
And then, based on these segments, send them campaigns or automations. Find here more info on how to set Contact to enter the segment automation.
You can also include a referral URL [[contact.custom_properties.essential_loyalty_referral_url]] in the email shown below.
If you have any questions about Omnisend, feel free to contact us via in-app chat or at [email protected].