Our webinars explore key topics in ecommerce marketing, including email, SMS, automation, and content marketing, giving you actionable strategies to strengthen your ecommerce efforts. Each webinar is led by industry experts and includes insights you can apply right away.
Below, you’ll find recordings of webinars held by Omnisend in February 2026.
💡 Explore the full library of our webinar recordings on our YouTube channel.
From 2025 to 2026: Signals, shifts, and what to prepare for
Email and omnichannel performance data in 2025 revealed clear signals — but also a lot of noise. Some trends quietly reshaped results, while others looked bigger than they really were. In this session, we’ll unpack what the data actually tells us about 2025 performance, how customer behavior and channel effectiveness evolved, and what those shifts signal for 2026 — so you can focus on what will truly move the needle next year.
You will learn:
The most important performance shifts from 2025 and what drove them.
How customer behavior and channel engagement changed over the year.
Which 2026 predictions are backed by real data — and which trends are likely overhyped.
From chaos to clarity: Building an ecommerce merchandising calendar
Ecommerce teams are juggling constant launches, promos, and requests — and it’s easy to end up with a calendar that’s busy but not effective. In this session, Ezra Firestone, founder of Smart Marketer and Zipify Apps, breaks down how to build a repeatable merchandising calendar that’s easy to run, aligns your team, and drives revenue.
You will learn:
How to plan a merchandising calendar with intention instead of cramming in every possible campaign.
A clear, repeatable calendar structure that supports sustainable, long-term growth.
How to balance promotions and consistency using proven lessons from scaling multiple ecommerce brands.
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