Glow: Loyalty Points & Rewards is a loyalty program app that lets you reward your customers for activity such as orders, referrals, social follows, and reviews.
The Omnisend integration sends Glow loyalty event data to Omnisend as custom events and syncs member profiles to Omnisend contacts. You can use this data to power custom journeys and customer messaging.
Benefits
Trigger Omnisend automations from Glow loyalty activity.
Send 21 loyalty custom events to Omnisend, from new members and orders to reward redemptions and VIP tier changes.
Before You Begin
You need a paid Glow plan.
Setup Process
Step 1. In Omnisend, go to Apps → search for Glow: Loyalty Points & Rewards → click Connect now → click Copy API Key.
Step 2. In Glow, click Settings in the top menu → select Integrations → click the settings button on the Omnisend card.
Step 3. In the API Key field, paste the API key, make sure the status is set to Enabled, and click Save.
Step 4. In Omnisend, check the box that I have completed all the steps → click Confirm.
Once connected, you can sync existing member profiles to Omnisend at any time by clicking Sync Profiles on the Omnisend page in Glow.
What Data Is Passed
Glow: Loyalty Points & Rewards syncs the following custom events to Omnisend:
Custom Event Name | When it fires |
| A new member joins the loyalty program. |
| A member places an order. |
| A member is awarded birthday points. |
| A member is awarded anniversary points. |
| A member is referred. |
| A member redeems a reward. |
| A member redeems an automatic reward. |
| A member's points expire. |
| A points reminder is triggered for a member. |
| A points expiration reminder is triggered for a member. |
| A discount code reminder is triggered for a member. |
| A member's points are adjusted manually. |
| The state of a member's custom reward submission changes. |
| A member likes your content on Facebook. |
| A member shares your content on Facebook. |
| A member follows you on Instagram. |
| A member follows you on TikTok. |
| A member follows you on X. |
| A member shares your content on X. |
| A member submits a Judge.me review. |
| A member's VIP tier changes. |
Create Automation Workflows with Glow Loyalty Events
You can use the custom events sent to create Automation Workflows in Omnisend. Go to Automation → Create workflow → Create from scratch. In the trigger area, select your custom event.
Note: The custom event must be synced to Omnisend at least once before you can select it as an automation trigger.
Here are example workflows you can build:
Welcome new members: Trigger an automation on
Glow - New Memberand explain how members earn and redeem points.Reward redemption follow-up: Trigger on
Glow - Member Redeemed Rewardto confirm the reward and suggest ways to earn more.Points expiration reminder: Trigger on
Glow - Member Points Expiration Reminderto encourage members to use their points.VIP tier update: Trigger on
Glow - Member VIP Tier Changedto tell members about their new tier.
💬 For more information, see Create and Manage Custom Events in Omnisend.
FAQ
What should I check if loyalty data doesn't appear in Omnisend?
Check that:
Your Glow account is on a paid plan.
You pasted the correct API key and clicked Save.
The integration status in Glow is set to Enabled.
If the issue persists, uninstall and reinstall the app.
Didn't find the answer to your question? Reach out to our Support team through the in-app chat or at [email protected] – our team is available 24/7.