E-commerce businesses mainly focus on email marketing exclusively, but how big is the opportunity to show a short notification with a catchy image even when the customer is not browsing your website.

With the Push Notifications channel in place, you may attract your customer's attention and drive more sales.


Before you start
Setup process
Managing your Push Notifications subscribers
Push Notifications for Campaigns
Push Notifications for Automation
Image in Push Notifications

Before you start

  • This feature is available for Omnisend users with Shopify, BigCommerce, and API integrations (WooCommerce is considered API integration).

  • Push notifications are not available for WIX users;

  • Push notifications can be used on all the Omnisend plans.

  • Push notifications have unlimited sends on the Standard and Pro plans. Also, there are 500 push notification credits available on the Free plan per month.

  • Your website must have an SSL certificate (HTTPS) to connect Push Notifications.

  • Push notifications are available for Google Chrome, Mozilla Firefox, and Opera browsers. The table below shows browsers vs. operational systems that support (green) and don't support (red) Push Notifications:

  • Each opt-in record is counted per browser that your visitor is using.

  • There is a default timing of notification display of 2-3s, and all new visitors will be targeted.

  • Re-installing the browser to the default settings will clean all previously collected data. Meaning, that if your client re-installs, the opt-in will be lost.

  • Important! Your previous push notifications contact lists cannot be imported as subscribed to the push channel to your Omnisend audiece.

Important! Push Notifications channel only works if a contact identified on the website is already a subscriber. Your client will receive the notification even if he is no longer visiting your store.

Setup process

If your store is on the BigCommerce platform, check this article. Otherwise, proceed with the steps below.

At first, you need to connect to the app for Push Notifications. 

Click on your brand name in the top right corner -> open the Apps tab:

Find the Push Notifications app and click the 'Connect now' button.

You'll be redirected to the Success page:

If your store is connected via API, you will need to take an extra step and Download a file to add it to your store:

If your store does not have the HTTPS certificate, you will get the error message below. Just add the certificates and try to connect again.

Managing your Push Notifications subscribers

Unlike other channels, where your contacts may be subscribed, non-subscribed, and unsubscribed, the Push Notifications channel has only two statuses:

  • Subscribed;

  • Unsubscribed.

There are two ways for your contacts to subscribe to the Push Notifications channel: clicking on the Allow button or manually choosing this option in the Browser notifications settings.

If your website visitors select Block Push Notifications, their status will be unsubscribed.

Push Notifications for Campaigns

When you go to Campaigns Tab, click the Push Notifications campaign to load the campaign:

Select it, and the Editor will open for you to customize your notification:

  • Content - to edit your campaign's title, text, logo, and image. You can send a test notification once your content is finalized.

On the right side, you can see how your notification will look on Windows, macOS, and Android right away!

  • Recipients - select to whom you want to show your notifications. Select All Subscribers or a specific segment that you have created.

  • Send - to review and confirm your selections. Just hit Send Now, and your push notification will be activated!

Push Notifications for Automation

Push Notifications is not a separate workflow in automation. It is an additional step within your available workflows:

Once added to the flow, you will be able to edit the Content of your notification:

Hit Send test if you wish to see how your notification looks on the device.

Image in Push Notifications

You can add icons or images to your push notification. An icon may be used to add your business logo, while the image can add more content to the message and make it visible to the customer. These features are available for both campaign and automation push notifications on Windows and Android.

To add an image for campaigns, click on Select Icon Image --> Select from Computer or Use Image from URL --> Open, and your selected image will start showing for your notification. Repeat the same process if you wish to add an icon:

After clicking on the Select file button, you'll be brought to the Image library, where all your images are stored.

Below, you can see how push notifications with an image are shown for Windows users.

Important note! The image will not show on MacOS.


What will happen if the recipient won't open their browser after the push notification is sent out? The browser should be opened for the push notification to be delivered. After the push is sent out, the recipient's browser is monitored. The moment it's opened, the push notification is delivered. If customer won't open their browser during 24 hours after push has been sent, the push notification will expire and won't be shown. There's no option to edit the Push Notifications TTL (Time-To-Live). It works same way for campaigns and automations.

Have more questions? Feel free to contact us at [email protected].

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