E-commerce business, most of the time, focus on the email marketing exclusively, but how big is the opportunity to show a short notification with the catchy image even when the customer is not browsing your website. With the Push Notifications channel in place, you may attract your customer's attention and drive more sales to your store.


Before you start
Setup process
Managing your Push Notifications subscribers
Push Notifications for Campaigns
Push Notifications for Automation
Image in Push Notifications

Before you start

  • This feature is available for Omnisend users with Shopify, BigCommerce, and API integrations (Woocommerce is considered to be API integration as well).

  • Push Notifications can be used on all the Omnisend plans.

  • Push notifications have unlimited sends on the Standard and Pro plans. Also, there are 500 push notification credits available on the Free plan per month.

  • Your website must have an SSL certificate (HTTPS) to connect Push Notifications.

  • Push notifications are available for Google Chrome, Mozilla Firefox, Opera browsers. The table below shows browsers vs. operational systems that support (green) and don't support (red) Push Notifications:

  • Each opt-in record is counted per browser that your visitor is using.

  • There is a default timing of notification display of 2-3s, and all new visitors will be targeted

  • Re-installing the browser to the default settings will clean all previously collected data. Meaning, if your client re-installs, the opt-in will be lost.

Important! Push Notifications channel only works if a contact identified on the website is already a subscriber. Your client will receive the notification even if he is no longer visiting your store.

Setup process

If your store is on the Bigcommerce platform, check this article. Otherwise, proceed with the steps below.

At first, you need to connect the app for Push Notifications. 

Go to Store Settings -> Connected Apps -> Connect New App -> click Connect next to Push Notifications option.

Choose to add the Push Notifications app to your Omnisend account.

If your store is connected via API, you will need to take an extra step and Download a file to add it to your store:

If your store does not have the HTTPS certificate, you will get the error message below. Just add the certificates and try to connect again.

Managing your Push Notifications subscribers

Unlike other channels, where your contacts may be subscribed, non-subscribed and unsubscribed, Push Notifications channel has only two statuses:

  • Subscribed;

  • Unsubscribed.

There are two ways for your contacts to subscribe to the Push Notifications channel, by clicking on the Allow button or by manually choosing this option in the Browser notifications settings.

If your website visitors choose to Block Push Notifications, his status will be set to Unsubscribed.

Push Notifications for Campaigns

When you go to Campaigns Tab, click Push Notifications campaign to load the campaign:

Select it and the Editor will open for you to customize your notification:

  • Content - to edit the title, text, logo, and image of your campaign. You can send a test notification once your content is finalized.

What is handy, that on the right side you can see how your notification will look on Windows, MacOS, and Android right away!

  • Recipients - to select to whom you want to show your notifications. Select All Subscribers or a specific Segment that you have created.

  • Send - to review and confirm your selections. Just hit Send Now and your push notification will be activated!

Push Notifications for Automation

Push Notifications is not a separate workflow in automation, it is an additional step within your available workflows:

Once added to the flow, you will be able to edit the Content of your notification:

Hit Send test if you wish to see, how your notification will look on the actual device.

Image in Push Notifications

You can add icons or images to your push notification. An icon may be used to add your business logo, while the image can add more content to the message and make it visible for the customer. These features are available for both campaign and automation push notifications on Windows and Android.

To add an image for campaigns click on Select Icon Image --> Select from Computer or Use Image from URL --> Open and your selected image will start showing for your notification. Repeat the same process if you wish to add an icon:

After clicking on the Select file button, you'll be brought to the Image library where all of your images are stored.

Important note, the image will not show on MacOS.
Have more questions? Feel free to contact us at [email protected].

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