Omnisend offers three powerful browsing-based automations: Browsing Abandonment, Product Abandonment, and Abandoned Cart. These capture different stages of your customer’s journey, from browsing your store to adding items to their cart.
Without proper conditions, all three automations could trigger for the same visitor. To ensure a seamless customer experience, you can set up Exit Conditions and skip contacts already engaged in other workflows.
Set Exit Conditions for a Smooth Workflow
Each automation captures different data:
Browsing Abandonment triggers when a customer views a page without interacting further.
Product Abandonment captures specific products viewed and includes them in your email message.
Abandoned Cart tracks both viewed products and items added to the cart, plus it includes a direct link to checkout.
To manage these automations effectively:
Add a Viewed Product exit condition to the Browsing Abandonment flow.
Add an Added to Cart exit condition to the Product Abandonment flow.
All flows include a default Order Placed exit condition, ensuring no other automations are triggered post-purchase.
Product Abandonment | Browse Abandonment |
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Skip Contacts Already in or Completed Workflows
To prevent overwhelming customers with too many messages, use the "Skip Contacts Currently In or Completed Workflow" feature. This ensures contacts aren’t added to multiple workflows simultaneously or shortly after completing one.
How It Works:
Skip contacts already in another flow or those who have recently completed one.
You can choose specific automations to skip, ensuring no overlap.
You can set a time frame (up to 7 days) to control how long a contact stays out of other flows.
Quick Tip: Keep It Balanced
By skipping contacts currently in or recently completed workflows, you avoid bombarding customers with repetitive messages, creating a more thoughtful email experience.
Adjusting Frequency Settings for Better Timing
Each Abandonment workflow has a default frequency of 1 day, meaning the same contact won’t trigger it more than once within 24 hours. But you can customize these settings based on your strategy:
Browse Abandonment: Consider limiting this to avoid triggering too frequently.
Product Abandonment: Adjust the frequency to avoid sending multiple emails for repeated product views.
Abandoned Cart: Allow more time between messages if your flow includes multiple steps or discounts.
Combine Skip and Frequency for Maximum Control
By combining the Skip Contacts feature with Frequency Settings, you can ensure a well-paced communication strategy:
Prevent customers from triggering multiple automations at once.
Control how frequently the same customer enters any workflow.
Pro Tip: Tailor the Timing for Best Results
For example, during a sale, you might reduce the frequency to stay top-of-mind, but in quieter periods, a longer gap between messages might be more effective.
Need Assistance?
If you have questions, our Support Team is ready to help via in-app chat or email at [email protected].