Browse Abandonment is intended to re-engage the briefest store visitors who only checked your store and didn't browse any of your products or add anything to the cart. Once the customer leaves the store, you can send them a short invite or a brief business presentation.
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When setting up this automation, you should consider your customers' engagement with your store. You shouldn't send many messages if they only visited your store once. Be careful, set the proper frequency, and ensure your workflows do not overlap.

Before you start
​Automation setup
​Content of the message
​Achieving better results
​Reports

To create the Browse Abandoned workflow, proceed to the Automations tab → click the Create workflow button and pick it from the list.

The trigger for this workflow is preset to 'Viewed page.' The trigger filter should be assigned with the Page URL in this Automation. However, you are not restricted to triggering the Automation for a particular page, as you can set the trigger to all pages containing a specific word.

For example, you may trigger the Automation for all customers browsing a particular catalog or products on sale.

If you want to trigger the Automation for a specific group of customers, you can set up an Audience filter in the automation trigger settings. However, when it comes to Browse Abandonment, Audience filter settings are restricted to customers' properties only. Therefore, it may be more appropriate to use Conditional Split for specific targeting.

Note that the message can only be triggered if the customer provides their personal data before viewing the Product. The user has to be previously identified.

In the Product Abandoned workflow, the default trigger is set to 'Placed order'. However, if you have an Abandoned cart or Abandoned checkout workflow, it is recommended to add 'Added product to cart' and 'Started checkout' exit conditions to avoid sending emails from multiple workflows - Abandoned cart, Abandoned Checkout, and Browser abandonment.

Therefore, the customers exit the workflow in the following scenarios:

You can set the restriction to not trigger the same Automation for the specified period in the trigger settings. If the customer has visited your store several times within the same day, only one Automation will be triggered.

Since this Automation is intended to capture the attention of one-time visitors, we recommend setting the frequency to 10-15 days to avoid sending too many emails to your loyal customers.

Unlike any other automation from the abandonment series, the Browse Abandoned trigger doesn't capture any information about your customers' activity, such as Products your customer has browsed or the link to the check-out your customers have started.

You can still target this sequence with the pages your customer has browsed. You might send the corresponding information if he viewed the products from a specific collection or category.

You may add the content your customers would engage in in the message content and offer some exclusive offers or discounts.

Even though Non-subscribed customers can trigger browsing Abandoned Automation, you still need to capture their email addresses. The best way to achieve that is to 'warm up' your account. In other words, you need to spread as many cookies as possible. How to spread cookies that will allow Omnisend to track abandoned carts:

Increasing cookies results in more abandoned browsing, more reminder emails, and greater customer engagement.

Like all other ecommerce features, Browse Abandonment reports are available in the Reports tab. It contains the standard list of reports: number of emails sent, open rate, click rate, sales generated, and removed. Month-by-month view and Activity feed with detailed information is also available.
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