Before you get started, you need to make sure you’ve enabled the wishlist low stock event within Wishlist Plus.
Navigate to the Apps section and select Configurations. Within the Events & Triggers Settings, under the Alerts & Triggers on wishlisted items section, ensure that the “Send Price Drop Alerts” checkbox is enabled.
There is no time delay built into the integration logic, so expect to see price drop events show up in Omnisend shortly after each price change.
In Omnisend, navigate to the Automation page and select “Create workflow”. In the upper righthand corner click the “Create from scratch” button. In this example we’re going to call this flow “Wishlist Price Drop”.
Next, you’ll need to set the trigger for this workflow. Choose “Swym-pricedrop” from the dropdown on the right.
Note: To see the complete version, you may still need to trigger a price drop on your store. However, you can also trigger a test email from Swym which will contain a sample product! Please follow the steps below to proceed.
Next, we’re going to add an Audience filter, which we’ll use during development for this workflow. We’ll remove it later once we’re ready to make this workflow live. Make sure to add a new unique tag to your contact that you're going to test the workflow with. So, any other contacts won't enter this workflow when it's not ready.
Because the timing of this event isn’t driven by an action taken by the shopper, there’s likely no benefit to adding a time delay before the email is sent.
Next, add an email block to your workflow; it will be your price drop message.
The next thing we’ll do is build an email template that consumes the price drop event data passed from Swym to create our triggered email campaign.
Here are the event-level data elements passed along with this event:
Add these elements to your email using personalization. Here's a simple example of how you can add an image, product name, URL, and original and current price to your email using an HTML block.
Here is the HTML we used for our simple email template:
<p style="text-align: center">
The [[event.ProductName]] you were interested in now has a price drop!
</p>
<p style="text-align: center">
<img height="250" src="[[event.ImageURL]]" width="400"/>
</p>
<p style="text-align: center">
<a href="[[event.ProductURL]]">[[event.ProductName]]</a>
</p>
Once you have saved your template, you can preview it to ensure it looks as expected. While Omnisend now offers a test trigger option to quickly check the email’s appearance, it won’t display all details of the final automation. To see the complete version, you may still need to trigger a price drop on your store. However, you can also trigger a test email from Swym which will contain a sample product! Please follow the steps below to proceed.
Go to Wishlist Plus→ Integrations→ Omnisend. Click Manage.
In the Test Events and Trigger section, select Send Price Drop alert, enter your email address and click Send Test Triggers.
Note: Make sure that you have an Audience filter added to the email ID you are sending the test email to. This will ensure that you can test the automation from your end (using the Audience Filter option) before sending it out to your customers.
If everything works fine, you can remove the Audience filter that we've added at the beginning. Then real users will be able to trigger this workflow.