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Integrate Wishlist Hero with Omnisend

Written by Sarunas

Wishlist Hero is a wishlist app that helps customers save products for later.

Connect it to Omnisend to automatically send wishlist share confirmations, low-stock alerts, and price-drop notifications when customers interact with their wishlists.

Wishlist Omnisend

Setup Process

Step 1. In Omnisend, go to Apps → Search for "Wishlist Hero" → Click "Connect Now" → Copy the API Key.

Step 2. In your Wishlist Hero account, go to Settings → Click Configure next to "Choose email service provider for sending emails..."

Step 3. Select Omnisend from the list of email providers → Paste the API key you copied → Click Save.

You'll see a success message confirming the connection.

Step 4. In Omnisend, check the box confirming all steps are complete → Click "Confirm".

The integration is now enabled. Wishlist Hero can send custom events to Omnisend.

What Data is Synced

Once the integration is enabled, the custom events won't be created in Omnisend automatically, and you need to take an extra step to create them. Go to your Wishlist Hero Settings tab → go to these sections one by one.

Send a test email for the Share Wishlist via Email event. 

Then do the same for Low Stock and Product on Sale events.

3 Custom Events will be created as a result:

  • Wishlisthero-sharewishlist

  • Wishlisthero-lowstock

  • Wishlisthero-pricedrop

Setting Up Automation Workflows

To send an email after one of the Wishlist Hero Custom Events is triggered, you can use the events sent by Wishlist Hero in a Workflow. In the workflow editor, select one of the Wishlist Hero events as the workflow trigger. Then add an email to the workflow and design it according to the Custom Event you've set as the workflow's trigger. Add custom event property data to the email content using personalization tags. More about custom events can be found here.

To add the Product image to the email, use an HTML block. Basic code will look like this.

 <img src="[[event.ImageURL]]">. 

To add a product image with a link to the email content, use this code.

<a href="[[event.ProductURL]]">
<img src="[[event.ImageURL]]">
</a>

When a real email is sent to a recipient, it'll include the data sent by Wishlist Hero to Omnisend. Here's an example.

Since all the contacts will be passed to Omnisend with non-subscribed status, you can ask them to subscribe using Preference Management page. To add the Preference Management page link to your email, use [[preference_link]] personalization tag.


Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected] – our team is available 24/7.

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