Recharge is a 3rd party app that makes it easy to sell subscriptions on your Shopify store. It is ideal for refillable consumables, subscribe and save models, and subscription boxes.
When you integrate Recharge with Omnisend, you will be able to send targeted campaigns and trigger automated email flows based on all of your Recharge customer activity.
Before you start
Currently, this integration is available for our users on all the pricing plans who have a Shopify store.
Here is how you can integrate the Recharge app with Omnisend:
1. Click on your brand name in the top right corner -> open Apps tab:
2. Find the Recharge app and click the 'Connect now' button.
3. Click Authorize Access to begin your integration
4. Click Install to authorize Omnisend app integration with Recharge
Nice job! When the integration is complete, you will be redirected back to your Omnisend account and get the following success notification
How it works
Custom events will be created and triggered by Recharge to Omnisend in real-time. Note, historical data will not be uploaded to Omnisend.
Available custom events:
recharge_started_subscription - when new subscription was created
recharge_updated_subscription - existing subscription was updated, i.e. address, interval, etc.
recharge_cancelled_subscription - subscription was canceled
recharge_activated_subscription - subscription was activated after being canceled
Available custom event fields, that you can use to personalize the message:
Item Name = product_title
Variant = variant_title
Price = price
Quantity = quantity
Order Interval Unit = order_interval_unit
Order Interval Frequency = order_interval_frequency
Cancellation Reason (only for cancelled_subscription event) = cancellation_reason
IMPORTANT - order confirmation workflow is triggered each time the subscription order is submitted. If you have a separate workflow created for Recharge new subscriptions, you will need to make an adjustment to the standard order confirmation workflow so that those clients would not receive two messages on the same order:
Open your regular Order confirmation workflow > Select + Add rule > Select Order Tag is not Subscription First Order.
This rule means that orders with such tags would not trigger the regular order confirmation workflow. Read more about Recharge order tags.
You can send a message to your customer when the subscription was started/updated/canceled/activated using personalized information from the custom event fields.
Related Shopify Subscription Data
Recharge customers and orders are automatically tagged with one of the following when they are created in Shopify:
Active Subscriber: Shopify customers who have an active subscription to at least one item
Inactive Subscriber: Shopify customers who do not have an active subscription
Since this is Shopify data, these tags are sent over to Omnisend via Shopify integration. This data can be used to segment active or inactive Recharge customers in Omnisend.
IMPORTANT - checkout abandonment automation workflow currently will not work with Recharge products as expected. It will be triggered but links to subscription products or to checkout flow will not work. Fix for this issue is coming soon, we recommend not to use an abandoned cart with Recharge products at the moment.