99Minds is an app that works with BigCommerce stores. With its pre-built workflows, you may send gift cards to your clients automatically. By integrating 99Minds with Omnisend, you can send Gift Cards to your customers in no time. Also, you can automate multi-channel workflows based on specific triggers with Omnisend, which will increase your sales. A welcome series or order confirmation messages will help buyers feel more confident.

Setup process

In order to connect GrowthHero to Omnisend, you need to generate an API key in Omnisend. Store settings ➡️ Integrations & API ➡️ API Keys ➡️ Create API Key

Then proceed to your BigCommerce account and open the 99Minds account. Go to Settings ➡️ Integrations ➡️ select Omnisend.

Paste the API key on the next step and hit save.

Make sure to enable this option after the integration is set up.

That's it! The integration is enabled, proceed with the next steps to start sending Promotional Gift Cards in Omnisend emails.

How to Send Promotional Gift Cards using Omnisend

To send a Gift Card, you would first need to Create a Flow on Omnisend.

To create a flow Click on Automation - > Click on New Workflow -> Click on Create Custom Workflow.
Next, click on the Trigger block - > Choose 99minds-SendGiftcard event from Drop Down - > Click on Update.

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Next, click the email action box, drag the email block to the correct location as shown below. Next, add proceed with all the needed steps to set up the email and click the Edit Content button. Select the 'Yes, save' option in the popup.

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After doing so, choose how you'd like to design your email.

Note! Make sure to add all the needed info about the Gift card to one of the Text blocks of your email. So, a customer would be able to use his/her Gift card.

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Then create a segment of customers you want to send the gift cards to and save it.

Important! Make sure your segment doesn't include a huge number of customers. Otherwise, it'll take a lot of time to send the email to all of them through automation, as workflows aren't meant to send emails in bulk, like email campaigns. A good idea would be to create a segment of your loyalists or champions using our Customer Breakdown lifecycle stages.

Once the segment is created, go to Audience -> Click on Export - Click on New Export -> and Download as shown below.

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You need to upload the downloaded file to 99minds next.

Click on Choose File -> 99minds Campaigns -> Select Campaign -> Enter Gift Card Amount and Send.

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The event will be triggered in the workflow that you've set up and an email will be sent out to everybody for who you've created a Gift card.

The properties passed along with this event:

customer_name: Lead's/Customer's name who receives the gift cardcustomer_email: Lead's/Customer's email receives the gift cardcard_number: Number of the gift card
original_value:- Gift card original value
currency: Currency of gift
cardbalance: Balance remaining in gift card
expiration_date: Expiration date of gift card
company_name: Name of distributor account
store_name:- Name of distributor account
giftcard_image_url: URL of gift card image

The other four custom events that 99Minds sends to Omnisend are:

  1. 99minds-OrderPlaced - Every time a new gift card order is created. Once Gift Card is bought by a customer for himself/herself, automation based on this trigger rule will send a confirmation email to the customer who has purchased a Gift Card.

  2. 99minds-GiftSent - Every time a Gift Card is sent as a gift. Once Gift Card is bought as a gift for someone else, automation based on this trigger rule will send a confirmation email to the customer who has purchased a Gift Card.

  3. 99minds-GiftReceived - Every time a gift card is received as a gift. Once Gift Card is bought as a gift for someone else, automation based on this trigger rule will send a confirmation email to the recipient of this Gift Card.

  4. 99minds-GiftcardRedeemed - Every time a gift card is redeemed. Once Gift Card is used as a payment method on the checkout, automation based on this trigger rule will send an email to the owner of the Gift Card informing how much he/she has used and how much money is left on this Gift Card.

99Minds-OrderPlaced event properties:

customer_name: Name of the user who bought the gift card
customer_email: Email of the user who bought the gift card
card_number: Number of the gift card
original_value: Gift card original value
currency: Currency of the gift card
balance: Balance remaining in the gift card
expiration_date: Expiration date of the gift card
company_name: Name of the distributor account
store_name: Name of the distributor account
giftcard_image_url: URL of the gift card image

99minds-GiftSent event properties:

customer_name: Name of the receiver
customer_email: Email of the receiver
sender_name: Name of the sender
sender_email: Email of the sender
original_value: Gift card original value
currency: Currency of the gift card
balance: Balance remaining in the gift card
expiration_date: Expiration date of the gift card
company_name: Name of the distributor account
store_name: Name of the distributor account
giftcard_image_url: URL of the gift card image

99minds-GiftReceived event properties:

customer_name: Name of the receiver
customer_email: Email of the receiver
sender_name: Name of the sender
sender_email: Email of the sender
card_number: Number of the gift card
original_value: Gift card original value
currency: Currency of the gift card
balance: Balance remaining in the gift card
expiration_date: Expiration date of the gift card
company_name: Name of the distributor account
store_name: Name of the distributor account
giftcard_image_url: URL of the gift card image
barcode_url: URL of the barcode

99minds-GiftcardRedeemed event properties:

customer_name: Name of the user who redeem the gift card
customer_email: Email of the user who redeem the gift card
card_number: Number of the gift card
original_value: Gift card original value
currency: Currency of the gift card
balance: Balance remaining in the gift card
redemption_amount: Amount used for the transaction
expiration_date: Expiration date of the gift card
company_name: Name of the distributor account
store_name: Name of the distributor account
giftcard_image_url: URL of the gift card image

If you have any questions - contact us at [email protected].

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