A promotion form is a form designed to promote a special offer. A site-wide sale, free shipping, new products, product suggestions, or even cross-selling are good examples. No one will miss your promotions again with Omnisend. Our pop-up templates will address all your promotional needs.
Setup Process
To create a promotion form, navigate to Forms → Create form → Style → Promotional Links → Pick the template.
There's a variety of Promotion form templates available in the Forms library to suit your needs.
This will take you to the next step, where you will be able to edit the contents of your form and adjust it to fit your promotion. The main features of Form Builder are Items (otherwise called Blocks), Layouts, Behavior, and Theme settings.
Form Settings
Theme Settings
This tab allows you to customize the form's design and pick the default design settings you want to use. With Theme Settings, you have complete control over how your form appears on your website. From selecting different display types, such as popups or embedded forms, to adjusting background images and colors, these settings make customization easy. You can personalize button styles, field shapes, and even the close button to align with your website’s design.
Behavior Settings
This tab will help you set up your form's behavior, basically when and where the form appears.
Audience management settings are helpful when your form has an input field to collect contacts. All contacts who submit the form will get the same tag assigned to them, which can help in further segmentation. Read more about contact tags here. You can also enable double opt-in here.
Scheduling allows you to schedule your popup to be visible in defined timeframes. Here, you can choose a start date, and your form will start working automatically on this day only if you are preparing a form for a campaign that has not started yet.
If you are running a sale with a strict end date, choose an end date for your form, which will be turned off automatically.
If you already know when your marketing campaign starts and ends, just choose start and end dates, and the form will be available only between those dates.
Display settings will help you decide when you want to show this form to a visitor. You can base it on:
Page visits - set the number of pages the visitor has to view for the form to appear;
Time on page - set the amount of time (in seconds) that the visitor needs to spend on your website page for the form to appear;
Scroll depth - set the percentage of how far the visitor needs to scroll on the page for the form to appear;
Exit intent - set the form as exit intent if you want the form to appear when the visitor is about to leave the page. This setting will work on desktops, tablets, and phones. It is based on scroll speed, so when users are quickly scrolling up the page, forms with exit intent display enabled will be shown.
Note! You can use all display options at once, but we advise keeping it simple.
Targeting
Targeting settings allow you to display the form only for specific customer groups and/or on a specific URL of your store or/and not to display the form of a particular URL.
Visitor targeting options include:
All Visitors. Show your form to everyone who lands on your website.
Don't Show to Existing Contacts. Exclusively target new visitors and potential leads, leaving your existing subscribers untouched.
Show to Existing Contacts. Provide exclusive offers and updates to your loyal subscribers.
Target by Specific Segment. Include or exclude specific segments to see or not to see your form.
Page targeting options therefore include:
It appears on the URL, which displays the form on a specific page or page that contains a specific UTM.
It does not appear on a URL that doesn't display on a specific page or page with a specific UTM.
Appears on pages for out-of-stock products.
The Frequency settings determine how often a form will reappear to a visitor if they don't subscribe after it is displayed. You can set the form to reappear after the following intervals:
Seconds
Minutes
Hours
Days
If you turn off Frequency settings, the form will always appear to visitors. We recommend enabling the Frequency setting to limit the form's appearance and avoid overwhelming your store visitors.
A/B test is a powerful feature that allows you to experiment with different variations of your popup forms to optimize their performance.
Layouts
Choose from all the different types of layouts → drag&drop them to the place to form content. Once you add a specific layout, you can start adding blocks right to it.
On the left sidebar, you will be able to select and drag&drop specific content items right to your form content.
There are different Items you can add to your form. Customize your signup forms with our drag-and-and-drop Items. Add or edit text, buttons, input fields, wheel of fortune, and more using Items. Check more information on what Items can be added to your form in the guide below:
Undo and Redo Buttons
You can redo/undo the changes you made to the form using the buttons in the top right corner. There are unlimited undo steps, so you can get to the beginning of designing with the possibility of starting from scratch.
Note! Reloading the page restarts the feature, so undo history will be lost.
Once you finalize editing your form, click Enable to make it live or Save and Close to save it as a draft 🚀
Still have any questions? Feel free to contact our support team at [email protected].