In order to keep sending SMS messages to the US market, all Omnisend users must have their phone numbers verified.
We are introducing the productized solution of a Toll-free number verification, which can be found in Store settings → SMS.
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What is toll-free verification?
Verified toll-free messaging indicates that your company's operations have been evaluated before sending traffic toll-free and that you have obtained carrier approval for sending messages to the United States using a toll-free number.
As long as you follow TCPA and other SMS guidelines, verification reduces the risk of message filtering on Toll-Free traffic to all major networks in the US. Please be aware that, in Omnisend, your signup form must be TCPA-compliant when sending SMS to the US.
Other countries (non-US) do not treat Toll-Free SMS any differently than international SMS, so this process only applies to SMS sent to the US.
⚠️ Please note that SHAFT accounts will not be verified, so sending SMS to the US will not be allowed after the rejection.
📅 Effective as of November 8th, there is a substantial adjustment in US SMS regulations. Unverified Toll-Free Numbers (TFNs) no longer have the ability to send messages.
We kindly request you initiate the verification process for your TFN promptly, ensuring a seamless service experience while upholding the security and reliability of your text communications.
Setup process
Step 1. First, if you want to send SMS to the US market but don't have the phone sender's number, you should go to Store settings → SMS → Generate phone number.
Once you get your phone number assigned, you'll see it needs to be verified. Please note that you need to take a screenshot of your signup form with a phone number input field before starting the verification.
Step 2. To get the phone verified, click the Verify number button.
Step 3. You will be asked to upload a screenshot of the signup form that you use to collect SMS subscribers. A screenshot of your store's checkout page or information about how you maintain consent in your Privacy Policy will also work. Also, please add the contact information of your business. You need to add the following:
Business contact's first name;
Business contact last name;
Business contact email;
Business contact phone number
Click Select a file to upload the screenshot from your computer → Add all necessary contact data → Submit.
A single request for a toll-free number can take up to 5 business days to be approved or denied.
Once you submit the form, you will see a message indicating the phone number is under verification.
Please note, that it is not possible to send messages from numbers that are in the "in progress" state. Only verified numbers can send messages to the US.
It takes up to 48 hours for your application to reach a Toll-free aggregator. Once it reaches the aggregator, the sending limits are increased to 500k per month without daily and weekly limits.
Later, you will see if the phone number is verified. Please get in touch with our support team at [email protected] to learn more details if it's not verified.
Please note your toll-free number needs to be verified for sending to the Virgin Islands as well as to Puerto Rico, Saint Maarten, Anguilla, and the British Virgin Islands.