Lootly is a third-party app that offers a number of tools to set up your store's Loyalty program. Set up segmented marketing campaigns to target your most loyal customers or encourage low-engagement customers to come back to your brand.
Benefits
Create targeted email marketing campaigns in your Omnisend tool based on customers’ loyalty data, such as points balance, VIP membership, or unique referral URL.
Setup Process
Step 1. Open your Lootly account first. Then go to Integrations from the main menu in Lootly → search for Omnisend → click Connect.
Step 2. You'll be redirected to the Omnisend Connection page. Click Connect to Omnisend in the bottom right corner.
Step 3. Omnisend will be automatically connected to Lootly. Click Save first. Then click Enable and click Save again.
Step 4. Go back to Omnisend, check the box I have completed all the steps, and click Confirm.
That's it! Integration will be enabled.
Note: Historical data won't be passed automatically, but if you had contacts with loyalty data prior to enabling the integration, you can go to Integrations → Manage → Sync Customers.
Then click the Start Sync button.
What Data is Passed
The integration will pass loyalty data into Omnisend whenever a customer's point balance changes or when the 'Start Sync' button is clicked. If a contact earns/spends points, Lootly will send updated loyalty data to Omnisend.
Lootly will send the following data points:
Email address (subscribed status)
vip_tier
birthday (passed as custom property)
point_balance
referral_url
And also affiliate data (custom properties):
affiliate_email
affiliate_name
total_affiliate_orders
total_affiliate_payouts
affiliate_join_date
Use Cases
Automated Email About a Reward
Inform customers when they reach a specific number of points that qualify them for a reward. For example, if there's a reward purchasable with 500 loyalty points, create a segment for anyone with a balance above 500. Once the segment is created, create an automation workflow based on Contact enters a segment trigger, and select your segment as the trigger filter.
You can create similar workflows when customers get a specific number of affiliate orders, join a specific VIP tier, etc. Feel free to experiment.
Sending Segmented Campaigns
When setting up a new Campaign, you can create a separate version for customers in a specific VIP tier and share special offers with them.
To do this, create a segment of customers that belong to a specific tier. For example, our Lootly account has a Golden Tier. Then, on the Recipients step, select the campaign with the special offer to be sent only to Golden Tier subscribers.
Our dedicated Support Specialists are available around the clock to assist you via the in-app chat or at [email protected].