PostPilot is direct mail made for DTC/ecommerce. This platform makes it a cinch to send one-off and lifecycle postcard marketing campaigns.
Firstly, create an API key. To do this click on your brand name in the top right corner -> Store settings:
Click on the 'API keys' section:
Then click the 'Create API Key' button:
Enter the name of your API key, keep default settings and click 'Save':
Copy the API key you've created and head to your PostPilot account. Go to the Integrations tab and click 'Connect' button next to Omnisend integration:
Then paste your API key into the corresponding field and click 'Save':
On the next step click 'Connect A New Omnisend Segment' button:
Then you'll need to provide a segmentID of Omnisend segment that you'd like to sync with PostPilot. The Segment ID can be found in the URL when the segment is opened. Here's an example:
Copy the Segment ID and paste it into the corresponding field in PostPilot integration settings. Provide a name for your segment (it can be the same as in Omnisend or different, it's up to you). Then click 'Save':
PostPilot will immediately start importing your segment data.
PostPilot will sync your Omnisend list or segment data daily. If you need to update it more frequently you can do a manual sync by clicking the sync button.
How to Target Customers in a Connected Omnisend Segment
Once you've enabled the integration and connected a segment you will be able to build a PostPilot segment targeting those customers. You can also create a MailMatch™ campaign targeting email prospects.
Make sure you are targeting the Shopify store that's connected to your Omnisend connection.
Simply create a segment and add a "Omnisend Contact" filter. PostPilot will find customers that are part of that list or segment.
If you're sending a MailMatch™ campaign, PostPilot will attempt to find physical addresses for those prospects in order to send them a postcard.
And you're off to the races!