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Integrate PostPilot with Omnisend

Connect PostPilot with Omnisend for direct mail marketing

Written by Sarunas

PostPilot is a direct mail platform for ecommerce brands. It lets you send postcards to customers based on Segments you create in Omnisend.

Connect PostPilot to Omnisend to automatically sync Segment data and launch targeted direct mail campaigns.


Setup Process

Step 1. In Omnisend, go to Apps → Search for "PostPilot" → Click "Connect Now" → Copy the API Key.

Step 2. Go to your PostPilot account → Navigate to the Integrations tab → Click "Connect" next to the Omnisend integration.

Step 3. Paste your API key into the field → Click "Save".

Step 4. Click "Connect A New Omnisend Segment".

Step 5. Find your Segment ID in Omnisend:

  1. In Omnisend, go to Audience → Segments

  2. Click the Segment you want to sync with PostPilot

  3. Copy the Segment ID from the URL (the number after /segments/)

Example: In the URL https://app.omnisend.com/segments/64fa09e12345abc, the Segment ID is 64fa09e12345abc.

Step 6. In PostPilot, paste the Segment ID into the field → Enter a name for this Segment → Click "Save".

You can use the same name as in Omnisend or create a new one. This name helps you identify the Segment in PostPilot.

Step 7. In Omnisend, check the box confirming all steps are complete → Click "Confirm".


The integration is now complete. PostPilot will immediately start syncing contact data from your Omnisend Segment.

Using PostPilot with Omnisend Segments

Once your Segment is synced, you can create direct mail campaigns in PostPilot targeting those contacts. You can also create a MailMatch™ campaign targeting email prospects.

Make sure you are targeting the Shopify store that's connected to your Omnisend connection.

Simply create a segment and add a "Omnisend Contact" filter. PostPilot will find customers that are part of that list or segment.

If you're sending a MailMatch™ campaign, PostPilot will attempt to find physical addresses for those prospects in order to send them a postcard.


Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected] – our team is available 24/7.

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