This guide provides information about our new push notifications logic and how it affects your account.
We will explain the benefits of the updated system, outline the changes made, address troubleshooting concerns, discuss known limitations, and answer frequently asked questions.
Push Notifications are now an independent revenue channel. You can engage directly with your audience without requiring them to subscribe to both Push Notifications and Email or SMS.
Effective June 1st, 2023, we will implement changes to our push notifications logic to improve your experience with Omnisend. Please take note of the following important details:
For Existing Customers (Before June 1st): For customers who started using Omnisend before June 1st, 2023, the changes to push notifications logic will be implemented on July 3rd, 2023.
From that date onwards, the same rules as described for new customers will apply. Previously, your customers had to subscribe to both the push channel and provide their email or SMS during the same browsing session to be considered a push subscriber. If a customer subscribed to the push channel alone, they would be dropped at the end of the session, and their contact on Omnisend wouldn't be created. This limited the growth of the push subscriber list and only allowed order attribution when the customer subscribed to both email/SMS and the push channel.
With the new push notifications logic, customers subscribing to the push channel will have a standalone push contact created automatically. When a customer receives a push message that leads to placing an order, the order will be attributed to Omnisend. This eliminates the requirement for customers to be subscribed to another marketing channel for proper order attribution.
For New Customers (Since June 1st): Customers who started using Omnisend on or after June 1st, 2023, will be subject to the new push notifications logic. When a customer subscribes to the push channel, a standalone push contact will be automatically created.
Additionally, any orders resulting from push messages will be attributed to sales in Omnisend. This means your customers don't need to subscribe to another marketing channel for proper order attribution.
Currently, our pricing is based on a tiered model where the total number of billable contacts determines the monthly fee. Billable contacts include all email and SMS subscribers and non-subscribers.
What Changes: With the new pricing changes, you can collect push subscribers as standalone contacts. Push channel subscribers will now be included in the billable contact definition. This change will monetize these contacts and provide new opportunities for customer engagement. To check your billable contacts, you can create a segment like this.
You can use this calculator to check the price based on how many contacts you wish to send messages to.
Benefits of the New Push Notifications Logic
The new push notifications logic offers several advantages:
You can collect push subscribers as standalone contacts, expanding your push channel audience. With this change, you get increased subscriber growth potential;
Order attribution from the push channel alone is now possible, eliminating the need for customers to be subscribed to another marketing channel. You will be able to attribute orders to Omnisend from the push channel alone, eliminating the need for additional channel subscriptions;
Merge the email/SMS information provided during the checkout process with the push contact, avoiding the creation of separate contacts and potential price inflation.
If you encounter any issues with the new push notifications logic, consider the following troubleshooting steps:
If your store is based on WooCommerce, ensure you use the latest version of the WooCommerce plugin (1.12.0) for precise attributed order data;
Note that push attribution for order information is available only for Shopify, WooCommerce, and BigCommerce stores;
Note that signup events will not trigger when a push subscription happens, meaning that a welcome event is not triggered for these customers and welcome automation is not sent to them.
Contact our support team for assistance with any technical difficulties or questions regarding push notifications.
The new push notifications logic has a few limitations to be aware of:
API integration will not include push channel attribution for order information, except for Shopify, WooCommerce, and BigCommerce stores;
The free plan's limit is set to 500 push messages. All paid plans get unlimited push messages available.
Frequently Asked Questions
When will the pricing changes be implemented?
If you started using Omnisend before June 1st, 2023, the changes to push notifications logic and pricing will be implemented on July 3rd, 2023. If you started using Omnisend on or after June 1st, 2023, you are already subject to the new push notifications logic.
Will I pay more if I already have customers subscribed to Push?
If the contact is subscribed to multiple channels, including push, they are still counted as a single subscriber, and you will only be billed as one contact.
Which platforms will have push attributed to order information?
Push attribution for order information will be rolled out to our ICP (Integrated Commerce Platforms), including Shopify, WooCommerce, and BigCommerce.
Will order attribution work for all WooCommerce stores?
Order attribution will work for WooCommerce stores using the latest version of Omnisend's plugin for WooCommerce (1.12.0). However, if you use older plugin versions, you may experience issues with attributed order reporting.
If a push subscription is collected for contact, and then they proceed to checkout and also sign up with email or phone, will all the information be added to one profile?
Yes, all the information will be added to a single contact profile.
How will it be counted if someone subscribes to push notifications using one browser and later subscribes to email or SMS using a different browser?
Each subscription will be considered a separate contact in our system.
How can I avoid standalone push subscribers counting toward my billable contacts?
You must stop collecting push contacts (remove the Push App) and unsubscribe push subscribers.
Is there a risk of duplicate contacts?
Currently, if a customer subscribes to the push channel and later subscribes to email/SMS communications via a signup form, the existing cookie ID is overridden with a new one, this can result in duplicate contacts and the email/SMS information not merging with the push contact.
For any further questions or assistance, please contact our support team.