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From chaos to clarity: Building an ecommerce merchandising calendar
Date & Time: February 24, 2026 | 9 AM CT
Ecommerce teams are juggling constant launches, promos, and requests — and it’s easy to end up with a calendar that’s busy but not effective. In this session, Ezra Firestone, founder of Smart Marketer and Zipify Apps, breaks down how to build a repeatable merchandising calendar that’s easy to run, aligns your team, and drives revenue.
You will learn:
How to plan a merchandising calendar with intention instead of cramming in every possible campaign.
A clear, repeatable calendar structure that supports sustainable, long-term growth.
How to balance promotions and consistency using proven lessons from scaling multiple ecommerce brands.
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