Major email service providers, including Gmail, Yahoo, and AOL, have implemented changes starting February 2024 to enhance email security, reduce spam, and improve user experience.
These changes affect all users, especially those sending more than 5,000 messages from a single sender domain to a single email service provider in a single day.
This guide shows you how to meet the requirements.
Who Will Be Impacted?
Everyone will be affected, with a specific focus on bulk senders or brands sending more than 5,000 emails daily. Failure to meet these new requirements will result in deliverability issues, specifically affecting emails sent to Google and Yahoo email addresses.
Prepare Your Account for Enhanced Sender Requirements
To ensure a smooth transition and uphold the quality of your email delivery, we've curated a list of steps for you to follow.
By completing these steps, you'll be well-prepared to meet the new sender requirements from both Google and Yahoo.
How to Check If I Have a Shared or Custom Domain
Navigate to your Store settings → Domains.
Identify if you have assigned custom domains or if no custom domains have been added yet.
Shared Domains: Get a Custom Domain
If you use shared domains, you must add a custom domain. This is required for continued sending.
Benefits:
Improved deliverability – Authentication builds sender reputation.
Stronger branding – Your emails display your store name.
Better email performance – Separate subdomains for campaigns and automations to optimize delivery.
💬 Follow the steps in Set Up Your Email Domain in Omnisend.
Recommended subdomain format:
Use a subdomain that matches your store, such as:
info.storename.com
news.storename.com
email.storename.com
Once you've added your domain, proceed with the steps below.
Dedicated Domains: Complete the Following Steps
If you already use a custom domain, ensure you complete all authentication and compliance steps below.
What You Need to Do
Implement Verified Sender's Domain:
Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) to secure your sender domain and ensure email integrity.
Setting DMARC Policy=none is enough to meet upcoming Gmail and Yahoo requirements. Once you feel ready to take another step in your email security, feel free to change it to Quarantine or Reject. Check the guide about DMARC details.
Use Branded Sender Email Address:
As of February 1st, 2024, sending emails from addresses with the @gmail.com domain is no longer permitted. It is essential to use a sender email address on your branded custom domain. This change helps establish credibility and ensures more professional and trustworthy email outreach.
We recommend using an email address based on your store domain, such as [email protected].
Additionally, you may have noticed an email address called "Shared Omnisend Email" on your Email Addresses page. This is the default email address provided by Omnisend and is used as the sender's address for all messages sent by users utilizing shared sender domains.
Make Unsubscribing Easy:
Omnisend enables one-click unsubscribe for marketing emails on your custom domains for a hassle-free experience.
On your end, ensure that unsubscribe processes are transparent in the email body.
Ensure Low Spam Complaints:
One important factor to consider is the spam complaints ratio, which should be kept below 0.1% per email service provider. A ratio of 0.3% is considered the point of no return, which means your emails are likely to be marked as spam or rejected entirely.
We strongly advise utilizing your Google Postmaster account to monitor the feedback from Google regarding the spam rates associated with your domain. By doing so, you can ensure that your ratio remains below 0.1%, and in case it starts to exceed this threshold, you can take prompt corrective actions.
Refer to our guide here for email content strategies that can help you keep the spam reports below the threshold.
How It's Going to Affect You: Positive Impact Assured
These changes are not obstacles but rather enhancements that promise:
Increasing Credibility. Authentication fosters trust, ensuring your emails are recognized and trusted.
Enhancing User Experience. Streamlined unsubscribe options contribute to a positive and hassle-free email experience.
Improving Deliverability. Complying with industry standards elevates your sender's reputation, ensuring consistent email delivery.
What You Can Face if Changes Are Not Implemented
Email Delivery Issues. Non-compliance may result in email delivery problems.
Negative Sender Reputation. Failing to meet new requirements may impact your sender's reputation.
Reduced Effectiveness of Email Marketing Campaigns. Adherence to these changes is crucial for maintaining the effectiveness of your email marketing campaigns.
Adapting to these positive changes is about compliance and commitment to your success. We are your partner in this journey.
For any questions or assistance, reach out to our dedicated customer support at [email protected]. Thank you for your trust, and let's embrace these changes together for a brighter email future.
Available Google & Yahoo Resources
You can use Postmaster Tools to track data on large volumes of emails sent and find data about your sending domain. View dashboards for Gmail delivery errors, spam reports, feedback loops, and more.
Looking for Extra Help?
If you need extra assistance in meeting the new requirements, check out these Omnisend Partners from around the world who are ready to provide their services:
Enflow Digital
Website: https://enflowdigital.com
Email: [email protected]
Consulting call form
Location: Lithuania
May The Growth Be With You
Website: maythegrowthbewithyou.com
Contact: David Bradbury
Email: [email protected]
Location: Melbourne, Australia
AG3NCY
Website: https://www.ag3ncy.com/
Contact: Trevor Antunez
Email: [email protected]
Location: California, US
Invisible Brands
Website: https://invisiblebrands.de/
Email: [email protected]
Consulting call form
Location: Germany
💡 If you are an Omnisend partner who would like to offer these services, please contact us at [email protected].
Questions? Get in touch with our Support Team anytime through the in-app chat or by emailing [email protected].