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Preparing for New Gmail and Yahoo Requirements
Workshops & Events: January 2024 | Deliverability Edition
Workshops & Events: January 2024 | Deliverability Edition

Convenient resource to access all our future workshops and events for November 2023

Ira avatar
Written by Ira
Updated over a week ago

In this section, you can find all the upcoming workshops and events we will host or attend as speakers in January.

Our workshops cover various topics related to email marketing, social media marketing, and content marketing. Each workshop provides valuable insights and actionable strategies to help you improve your marketing efforts.

For all past workshops, check out our Workshops & Events collection. In addition to the recordings, you can also find detailed descriptions of each event, including the topics covered, the presenters, and the Q&A sessions. This information will help you decide which workshops are most relevant to your needs and interests.

πŸ‘‰ Workshops

Mastering Email Marketing: SPF, DKIM, DMARC Explained | How to Secure and Optimize Your Campaigns!

Don't let spam be the silent killer of your revenue! In this workshop, we guided you through the latest Google, Yahoo!, and AOL requirements, ensuring optimal inbox delivery for your emails.

Our experts covered:

βœ… What exactly are these changes?

βœ… What does it mean for you?

βœ… How do you prepare for it (with a step-by-step walkthrough)?

βœ… What are the next steps after you comply?

βœ… Interactive Q&A session: Stay ahead, stay in the inbox!

Top questions answeredπŸ‘‡

Why are Gmail and Yahoo enforcing these email requirements?

The main reason is the overwhelming amount of spam and fraudulent traffic these ISPs deal with daily. Enforcing authentication standards helps reduce unauthenticated fraudulent traffic, allowing ISPs to focus on improving user experiences.

Who needs to comply with these requirements?

Everyone in the industry but bulk senders will be more affected. Bulk senders, defined as those sending around 5,000 emails daily, must implement SPF, DKIM, and DMARC and maintain a spam rate below 0.3%.

If we don't have the red banner, then are we okay to go for authentication?

If the red banner is not present, it indicates that you've met the requirements for authentication. However, it's essential to continuously monitor critical metrics after authentication to ensure ongoing deliverability success. There is more about how to stay compliant here.

How can I learn who is my DNS?

Don't know who your DNS provider is? You can easily find it here β†’ https://www.whois.com/whois/

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