Omnisend's cross-channel automation feature allows you to seamlessly combine email and SMS to create dynamic marketing workflows.
This guide will help you learn how to effectively use unique discount codes in your SMS/MMS messages. This will allow you to send one-time-use discount codes to your subscribers and encourage purchases.
Before You Begin
This feature is available in Automations only for Shopify, BigCommerce, and WooCommerce users.
We’ll generate a discount code for this SMS automatically. You will locate the generated coupons in your Shopify admin.
By default the discount codes are unique and won't match the discount code in the email (if any discount items are added in emails in the same workflow). However, you can choose to reuse the same code by enabling the reuse of unique discount code in this workflow setting.
The placeholder of XXXX-XXXX-XXXX will appear during setup, and the actual discount will appear when the SMS/MMS is sent.
Benefits
Integrating discount coupons within SMS or MMS messages makes it easier for your customers to access and use discounts, thus enhancing the effectiveness of your SMS marketing.
Abandoned Cart: Offering a discount in the abandoned cart or abandoned checkout flows can incentivize customers to complete their purchases, thus recovering potentially lost sales.
Welcome: A discount in welcome SMS can encourage new subscribers to make their first purchase, helping to convert subscribers into paying customers.
Order Confirmation: Including a discount for the next purchase can encourage repeat business and increase customer loyalty.
Immediate Action: SMS messages have higher open rates and are often read within minutes. Including a discount code can prompt immediate action, leading to faster conversions.
On-the-Go Purchases: Customers receiving discounts via SMS can quickly act on them while on the go, making it easier to capture impulse purchases.
Personalization: Personalized discounts based on customer behavior (e.g., browsing history, past purchases) can make customers feel valued and understood, increasing engagement.
Timely Updates: Sending timely discounts and offers via SMS or MMS can keep customers engaged with your brand, especially during sales events or special promotions.
Exclusive Offers: Providing exclusive discounts via SMS can make customers feel special and valued, enhancing retention.
Time-Sensitive Offers: Sending time-limited discounts via SMS can create a sense of urgency, encouraging customers to make larger purchases to take advantage of the offer.
Setup Process
To add a discount to your SMS/MMS in Automation, you can either edit an existing automation or create one from scratch.
Locate or add an SMS block to your automation flow and click to edit the message text on the right side of the screen.
Click on the personalization tag and choose 'Discount code' from the list, as shown below. The discount will be automatically included in real SMS/MMS sent to your customers, and each customer will receive a unique discount code.
With this feature, you can use settings similar to those available for the Discount Item in the email builder:
Reuse unique discount code in this workflow: If this setting is enabled, the same discount code will be applied across multiple messages (email and SMS channels) within the same automation, keeping your offer consistent. Note: if you set the coupon expiry date shorter than the delay between messages in the automation workflow, Omnisend will automatically check if the reusable discount code is still valid before sending a new message. If the code has expired, Omnisend will generate a new one, even if the Reuse Discount Code setting is enabled, so your customers don't receive expired discounts.
Discount Type: Select the type of discount (Cart discount or Free shipping).
Value Type: Define the discount value (e.g., percentage, fixed amount).
Application Options: Apply the discount to all orders, orders with a minimum price, or specific collections.
Expiration Date: Set an expiration date for the discount code.
Combined discounts: Combined discounts allow you to combine Omnisend-generated discounts in email and SMS automations and email campaigns with Shopify order, product, or shipping discounts. Multichoice options are available: Product discounts, Order discounts, and Shipping discounts.
Note: The expiration date text is not auto-translated, which is important for non-English-speaking customers. You can manually edit this text.
If you have any questions, feel free to contact us at [email protected] or via in-app chat. We are here for you!