Text messaging remains one of the most direct and effective ways to reach your audience. MMS (Multimedia Messaging Service) allows you to send rich, image-based messages directly to mobile devices, unlocking a more engaging way to connect with your audience than traditional marketing channels.
MMS is an enhanced version of SMS, giving you the ability to include visuals alongside text. This makes your messages more impactful and helps drive better results.
If you're ready to start reaching your customers through MMS, Omnisend makes it easy.
Differences Between SMS and MMS
SMS is a text messaging service component that is used to send short text messages. Users send trillions of texts per year, and 98% of texts are opened within the first five minutes or less of receipt. Using SMS, you can remind customers about an abandoned cart, send birthday greetings, or simply share a discount code along with advertising a new collection in an SMS campaign. However, there are some cons to SMS:
You can include only up to 160 characters in one SMS message.
Some messages require graphics to be understood better, but you cannot send anything but text in SMS.
So here's where MMS becomes useful. MMS allows you to send text messages greater than 160 characters in length, and the main advantage over SMS is that you can add an image to your text message.
How to Send MMS?
To create an MMS, just click Select file and add an image to your SMS text message. You can select a file from the image library or browse it from your computer. And that is it!
MMS in Campaigns
MMS in Automation
MMS Best Practices
When you send an SMS with a product link, customers would need to navigate to your store to see the advertised product. Using MMS, you can not only advertise new products but also display them. Your customers will know exactly what they're going to buy after clicking on the link.
When announcing a flash sale, you might want to send a bold MMS message with a discount offer as a first message. This will grab your customers' attention immediately, and they will feel the urge to continue to your store. You can later follow up with reminders and sale extension notifications as simple text-based SMS messages.
To sum up, sending the right amount of messages and adding attractive images can make MMS marketing the right thing for your brand. Make sure to build your own MMS marketing strategy- then it will take your brand to the new heights that email marketing alone cannot reach.
💬 Visit our blog to learn about the best SMS marketing strategies for your holiday promotions.
FAQ
What's the recommended image size for MMS?
The recommended image size is 640px by 1138px or 1080px by 1920px.
What's the maximum supported image file size I can use?
The maximum image size you can send per MMS message is 525KB. If the total size of the MMS message media exceeded 525KB, your MMS will get a "rejected-message-size-limit-exceeded" callback error.
Can I add GIFs to MMS?
Yes, you can add GIFs to MMS, but the size of the GIF file needs to be up to 500 KB.
Is it possible to send MMS to any other country than the US or Canada?
No. You can only send MMS in the US and Canada since other countries' providers do not support MMS.
What is the price for MMS?
It's a 3x price of SMS, which means $0.045 per MMS to the US and Canada. Check the pricing calculator here.
How many characters can I include in my MMS?
You can include up to 1600 characters.
If you have more questions or need any assistance, do not hesitate to contact our Support Team. We're available 24/7 and can be reached via In-app chat or email at [email protected].