Nosto 3rd party app email personalization widgets allow you to promote the right products to the right audience in your campaigns or automated emails on Omnisend. Nosto tracks visitors on your store and recommends products to them. These recommendations can be embedded in an email using the "Email Widget" feature.
This tutorial walks you through the setup process of your first email widget and shows how to use it on Omnisend.
Nosto integration is available for all Omnisend users on all the pricing plans.
Setup process
Setup on your Nosto account
The first thing you will need to do is to have everything set up properly on your Nosto account.
Open your Nosto account. Choose Product Experience Cloud > Personalized Emails from the main menu. Then click Create email widget.
2. Choose your campaign type, and go to the next step. Then find Omnisend among other integrations. Move to the next step after you're done.
3. Once you are done with personalization, on the last step (Overview) put [[contact.email]] as your Email variable name. It is very important that you have it added correctly, as otherwise, your code snippet will not work properly on Omnisend.
4. Copy your code to the clipboard, and click on Save and Activate
Your setup on the Nosto account is complete. If you want some visual guidance, Nosto provides tutorial videos for this setup:
Email Personalisation Widget: Getting Started 1/3 (covers steps 1-4 of our guide)
Email Personalisation Widget: Getting Started 2/3 (covers steps 5-7 of our guide)
Setup process on Omnisend
Once you have your code snippet copied, half of the job is done. Here's what you need to do on your Omnisend account.
Go to your preferred email campaign or automation workflow (Content step).
Drag and drop the HTML content block to the email. You can place it anywhere you like and even have multiple Nosto content blocks on one email.
Click on it and paste the earlier copied code snippet. Once again, make sure your Email variable name is set as [[contact.email]]. This is essential to make sure your integration works properly.
Save the content block.
Once you've completed these steps, your integration is ready! If you decide to add more HTML blocks with Nosto HTML code to this or other emails, simply repeat these steps for each additional block.
Important Notes:
If you include more than one HTML content block with the same Nosto HTML code in a single email, the blocks will display the same items.
To display different products within the same email, you can use multiple Nosto content blocks with different code snippets. Be sure to select different rule sets in Nosto for each block to ensure unique product recommendations.
