The Elevar Session Enrichment feature allows better user recognition on Omnisend users' sites. Using Elevar's data, Omnisend can send more emails and SMS messages, driving up to 100% more revenue. Elevar helps recognize users and send more of the events they generate into the Omnisend system. This includes events like view items, add to cart, and begin checkout. Sending more events means sending more emails/SMS messages and more revenue.
Setup Process
Step 1. Install the Elevar app in your Shopify admin.
Step 2. In Omnisend, go to → Apps → Search for Elevar → Click on Connect Now → Copy an API Key.
Step 3. In your Elevar Account, locate the My Tracking on the left pannel → Click Add Destination in the up-right corner → Look for Omnisend.
Step 4. On the next page, Click Get Started.
Step 5. Paste the API key copied from Omnisend → Click Save & Continue.
Step 6. Next, you have to select the Event settings. Either click the button labeled Use best practices or Customize → Click Save & Continue.
Step 7. After that, you will be prompted to turn on Consent Mode. Click on the 'Yes, enable for this destination' button → Navigate to the page section titled 'What consent categories should a shopper accept before tracking fires?' and use the checkbox to turn on the desired consent categories. The Ad Storage and Analytics Storage options are the most popular consent categories for Omnisend.
If consent is required, select what categories you’d like the shopper to agree to before tracking fires.
If you do not want to turn on Consent Mode, click No.
Once done and selected, click Save & Continue.
Step 8. After that, an Overview page will appear. If all of the details within the Configuration Summary look correct, then click Go Live → A popup window will appear, asking for a confirmation of your changes → Click Yes, Go Live.
Step 9. Go back to Omnisend → Check I have already done this step → And click Connect. And done!
What Data is Passed
When setting up Omnisend as a server-side destination, several Elevar events are tracked. Below is a list of the events and their corresponding properties that are sent. Within Omnisend, you will find the Elevar events under the "Custom events" category in profiles.
Event Name | Properties | Equivalent Omnisend Trigger |
viewed product | abandonedCheckoutURL (if there is an item in cart), currency, lineItems productID, productImageURL, productPrice, productQuantity, productSKU, productTitle, productURL, productVariantID | Viewed product |
added product to cart | abandonedCheckoutURL, currency, addedItems, lineItems productTitle, productURL, productVariantID | Added product to cart |
started checkout | abandonedCheckoutURL, currency, lineItems productTitle, productURL, productVariantID | Started checkout |
For proper events tracking, you need to subscribe first either with Shopify form or Omnisend form.
Use Case
You can select events passed from Elevar as triggers for Automations in Omnisend.
Please note, though, that our default item, Abandoned products, won't get populated with info when using events from Elevar. You would need to utilize a Dynamic item.
If you have any questions about Omnisend, feel free to contact us via in-app chat or at [email protected].