Chatarmin is a WhatsApp marketing tool that syncs leads from WhatsApp to Omnisend. This integration lets you retarget email leads via WhatsApp and track engagement using custom properties and events in Omnisend.
In this article, you'll learn how to connect Chatarmin to Omnisend and set up data syncing.
Benefits
Sync WhatsApp leads to Omnisend automatically.
Retarget email non-converters via WhatsApp.
Track engagement with custom properties and events.
Trigger Omnisend automation workflows based on WhatsApp activity.
Setup Process
Step 1. Create an API Key in Omnisend
Go to → Apps → Search for "Chatarmin WhatsApp Marketing Tool" → Click Connect Now → Copy the API Key.
Step 2. Connect Chatarmin to Omnisend
Log in to your Chatarmin account → go to Dashboard → find Omnisend in the Integration section → click Connect.
Scroll down and paste the API key from Step 1 → click Connect Now.
Step 3. Sync WhatsApp Consent as a Custom Property
In Chatarmin, click Sync chatarmin consent to property → Enter a custom property name (e.g., "chatarmin_whatsapp") → Click Save Settings.
This syncs WhatsApp consent status to Omnisend as a custom property.
Step 4. Confirm the Connection in Omnisend
Go back to Omnisend → Check the box confirming all steps are complete → Click Confirm.
You're all set! Your Omnisend account is now connected to Chatarmin.
What Data Is Passed
After connecting Chatarmin with Omnisend, WhatsApp leads sync automatically. The following data is passed:
Email address and phone number.
Custom properties (e.g., WhatsApp consent status, custom fields).
"Chatarmin – Flow enrolled" custom event (triggers Omnisend automation workflows).
Set Up Flows in Chatarmin
You can create flows in Chatarmin to send WhatsApp messages and pass data to Omnisend.
Step 1. In Chatarmin, go to Flows → click Create new Flow.
Step 2. Choose Create from scratch.
Step 3. Enter a flow name and description → click Continue.
Step 4. Click Choose A Starting Point and select the Flow trigger.
Step 5. Add the required blocks to your flow.
You can include Logic blocks, such as A/B tests, or add delays between messages.
You can also configure multiple actions within the same flow.
To pass data to Omnisend, add the necessary properties to your Omnisend account within the flow setup.
💬 For a detailed Chatarmin flow setup, check Chatarmin help docs.
Step 6. Once the setup is complete, make sure to:
Toggle the flow On so it becomes active.
Click Publish to make it live.
You can also test the flow to ensure your contact moves through it as expected.
Step 7. Review an example profile in Omnisend to confirm that the data has been transferred correctly.
Use Chatarmin Event in Omnisend Automation
Once data starts syncing to Omnisend, you can create a custom automation using a Chatarmin event as the trigger.
Go to Automations → click Create workflow → select Create from scratch.
In the automation builder, choose Chatarmin – Flow enrolled as the trigger event.
Use Cases
Abandoned cart follow-up: Send an email first, then a WhatsApp message via Chatarmin after a delay. Use the custom property to check if a contact has WhatsApp consent.
Post-purchase confirmation: Send a WhatsApp confirmation message and add a custom property to the Omnisend contact profile.
Segment by WhatsApp status: Use segments in Omnisend to send email campaigns only to contacts who don't have WhatsApp consent, since they already receive WhatsApp messages.
If you have any questions or need any help with the integration, feel free to contact us at [email protected] or via in-app chat. We are here 24/7 for you!