Buy with Prime allows U.S.-based Prime members to shop directly from participating online stores using the Prime shopping benefits they love and trust—including fast, free delivery, a seamless checkout experience, and easy returns.
Connect Omnisend to Buy with Prime through Alloy Automation to engage and recapture potential buyers through strategic abandoned checkout email automations. Send personalized emails to your shoppers who’ve abandoned their Buy with Prime orders, transforming potential misses into secured sales.
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Before You Start
To be able to use this integration, you need to have a Buy with Prime account. Also, all the data from Buy with Prime is synced to Omnisend through Alloy. So, you'll also need to have an Alloy account.
Setup Process
Step 1. Go to your Buy with Prime Amazon account and log into it. Once you're in your account, proceed to the Marketplace tab and find Omnisend among the other apps or you can simply open this page. Once on the Omnisend Marketplace page, click the 'Add App' button.
Step 2. Authorize the access for Alloy to be able to sync the data from your Buy with Prime account.
Step 3. The integration between Buy with Prim and Alloy will take around a minute to be enabled. Once it's done, you'll be redirected to your Alloy account. If you're not logged in, you'll need to log in first. If you haven't connected Alloy to Omnisend prior to this, the first step will be to enable integration between Alloy and Omnisend.
Step 4. Once you click the 'Get your Credentials' button, you'll be redirected to the Buy with Prime page in the Omnisend App Market. Click 'Connect now'.
Step 5. The API key will be generated. Copy it, but do not close the page yet. You'll need to go back to it to confirm that you've completed all the steps.
Step 6. Now go back to Alloy to paste the API key into the corresponding field and click 'Validate'.
Step 7. Once the API key is validated, select the newly connected Omnisend account and click 'Proceed'.
Step 8. In the next step, you'll need to select the amount of time to pause before running the rest of the workflow in Alloy. It means that you can set the delay before an abandoned Buy with Prime checkout is sent to Omnisend for Omnisend to send an automated email to this customer. In this example, we'll be sending the first Abandoned Checkout email after an hour, but you can set any other delay yourself.
Step 9. The integration on Alloy's end will be activated. So, you can click 'Finish' and Alloy will get closed.
Step 10. Now go back to the Buy with Prime Omnisend Marketplace page that we asked you not to close earlier check the box to confirm that you've completed all the steps, and click the 'Confirm' button:
That's it! The integration is successfully enabled, and you can proceed to setting up an Automation Workflow to recover potential buyers through strategic abandoned checkout emails.
What Data is Passed
Once the integration is enabled, a new custom event is created in Omnisend called 'buy with prime checkout abandoned'. These are the properties passed along with this event:
abandonedCheckoutURL
cartID
currency
lineItems:
productID
productImageURL
productPrice
productQuantity
productSKU
productTitle
productURL
These properties can be used to personalize emails or add trigger filters/automation splits to your workflow.
Setting up Buy with Prime Abandoned Checkout workflow
To create a Buy with Prime Abandoned Checkout workflow, you'll need to create a custom workflow. When a new empty workflow will be created, select 'buy with prime checkout abandoned' as the trigger for this workflow
When you'll integrate Buy with Prime, custom events will appear in automation's dropdown. In order for them to appear, custom event should be triggered in your store at least 1 time, so you can trigger it on your end with your test contact.
Also, add an exit condition, Placed order. So, an Abandoned Checkout email wouldn't be sent to customers who have already finished their order. Adjust the frequency with which customers can enter this workflow if they'd abandon checkout in the future again.
Now, add an email block and set the subject line, preheader, and sender's name. Once you're satisfied with it, you can proceed to edit the Email content.
When you're in the Email editor, add a Dynamic content layout where you want the abandoned products to be shown. You can start with any of the Dynamic layouts, even the empty ones, if you want. In this example.
Once the dynamic layout is added to the email content, you can select what's the maximum number of items you'd like to show in your email. The design will self-adjust based on the amount of products that will actually be abandoned by your customers. So, even if you select 8 products to be shown and only 1 abandoned, there won't be 7 empty spaces shown to the customer. How to set up personalizations in Dynamic Content blocks, please read our article here.
Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected] – our team is available 24/7.