The contacts added to your audience can have different subscription statuses for each channel; however, only subscribed customers can receive your marketing emails. Those contacts that provide their data (email, phone number) but do not subscribe to receive your marketing are added to Omnisend with Non-subscribed status.

In this article, we will explain what contacts may have non-subscribed status and what type of messages you can send to them.

First, let's answer how contacts with non-subscribed status are added to Omnisend.

The customer may provide his credentials and not opt-in to receive your marketing while:

There are a few ways to connect with your customers if they opt in to something other than your marketing. That's why opt-in collection should take a special place within your marketing strategy.

💬 Check our blog article to learn 7 Proven Ways to Convert Your Visitors into Newsletter Subscribers.

In contrast to marketing campaigns, automated emails can be triggered at different stages of your customer's journey. Since these messages are related to your contacts' orders or the products they found interesting, Omnisend triggers an automation workflow for them.

The table below outlines which contacts, based on their email subscription status, will receive automated email messages. You can review and adjust these settings based on your preferences, marketing practices, and the regional regulations you need to comply with.

💡 To control the sending of automations like the Abandonment series to non-subscribed contacts, use the Workflow Channel Settings to define sending logic instead of relying on manual audience filtering. Additionally, workflows based on Custom Events can also be adjusted with workflow settings to prevent sending messages to unsubscribers.

The best way to collect your contacts' opt-ins is by using the signup forms created in Omnisend. You can choose from options such as Popups, Flyouts, Wheel of Fortune, Landing Pages, and more. Additionally, you can collect opt-ins through the integrated forms available in your store.

Other ways to obtain your customers' opt-ins in your store include the 'Accept marketing' checkbox at the check-out or the import of the contacts with subscribed status from the integrated apps.

If your ecommerce platform doesn't offer the checkbox at the check-out page, all contacts will be synced with non-subscribed status. As one of the workarounds, we suggest adding a link to the Landing Page signup form to the content of your transactional message. It may even help you re-engage the contacts that didn't check the checkbox or give you a chance to ask a few more questions by adding several input fields to the subscription form.

💬 Check our article to find out how you can use our Signup forms to collect more information about your contacts.

Other services may record your contacts' opt-ins differently than Omnisend. If that is the case, no worries. There is an option to convert your non-subscribed contacts to subscribers.

⚠️ You should convert your contacts manually only if you have proof of consent for each of them. Omnisend will not be responsible for bounced emails or spam complaints that manually converted subscribers may generate.

You can always check your contacts' channel subscription status using the Create segment option in the Audience tab → Segments → Create Segment → Create from Scratch.

To convert your Non-subscribed contacts to Subscribers, follow the steps below:

1. In the Saved segment settings, mark the checklist next to the contact (-s) you wish to convert.

2. From the Actions drop-down menu, choose Convert to subscribed.

3. The Confirmation modal will appear; choose which channel you have the opt-in for and click on the Convert button.

That's it! Your non-subscribers will be given the opt-in record and moved to the Subscribed list.

⚠️ Be aware that this increase in your subscribed contacts number might generate adjustments in your monthly fee if you use our Standard or Pro plan. Please check the prices here.

If you are still looking for the answer to your question, reach out to our Support Team via in-app chat or at [email protected].