The contacts added to your audience can have different subscription statuses for each of the channels; however, only subscribed customers can receive your marketing emails. Those contacts that provide their data (email, phone number), but do not subscribe to receive your marketing are added to Omnisend with Non-subscribed status.

In this article, we will explain what contacts may have non-subscribed status and what type of messages you can send to them.


Contacts with Non-subscribed status
Messages sent to non-subscribed customers
Collect customers' opt-ins
Convert non-subscribed contacts

Contacts with Non-subscribed status

First of all, let's answer the question of how contacts with non-subscribed status are added to Omnisend.

The customer may provide his credentials and do not opt-in to receive your marketing, while:

There are not many ways to connect with your customers if they didn't opt-in to your marketing. That's why opt-ins collection should take a special place within your marketing strategy.

💬 Check our blog article to learn 7 Proven Ways to Convert Your Visitors into Newsletter Subscribers.

Messages sent to non-subscribed customers

In contrast to marketing campaigns, automated emails can be triggered on different stages of your customers' journey. Since these messages are related to the orders your contacts place or to the products that they found interesting, Omnisend triggers the automation workflow for them.

You may see the full list of the message types and contacts statuses correspondence in the table presented below.

💡 If you don't want to send the message from the Abandonment series to the nonsubscribed contacts, you may add an Exit condition that will verify your contact status before sending the message.

Note! Workflows based on Custom Events will send messages to unsubscribers. If you don't want them to, make sure to add the audience filter and the exit condition, as shown here.

Collect customers' opt-ins

The best way to collect your contacts' opt-ins is through the Signup forms created in Omnisend. Here, you may find the Popup, Signup Box, Wheel of Fortune, and Landing page. You can also collect it via the integrated forms in your store.

Some other ways to obtain your customers' opt-ins in your store include the 'Accept marketing' checkbox at the check-out or the import of the contacts with subscribed status from the integrated apps.

If your e-commerce platform doesn't offer the check-box at the check-out page, all contacts will be synced with non-subscribed status. As one of the workarounds, we suggest adding a link to the Landing Page signup form to the content of your transactional message. It may even help you re-engage the contacts that didn't check the check-box or give you a chance to ask a few more questions by adding several input fields to the subscription form.

💬 Check our article to find out how you can use our Signup forms to collect more information about your contacts.

Convert non-subscribed contacts

It happens that your contacts opt-ins are captured with the service different than Omnisend. In that case, you do not need to worry. There is an option to convert your Non-subscribed contacts to Subscribers.

⚠️ You should convert your contacts manually only in case you have a proof of consent for each of them. Omnisend will not take any responsibility for bounced emails or spam complaints that manually converted subscribers may generate.

You can always check your contacts' channel subscription status using Create segment option in the Audience tab.

To convert your Non-subscribed contacts to Subscribers, follow the steps below:

1. In the Saved segment settings, mark the checklist next to the contact (-s) you wish to convert.

2. From the Actions drop-down menu choose Convert to subscribed.

3. The Confirmation modal will appear, just choose which channel you have the opt-in for and click on the Convert button:

That's it! Your non-subscribers will be given the opt-in record and moved to the Subscribed list.

⚠️ Be aware that this increase in your Subscribed contacts number might generate adjustments in your monthly fee if you are using our Standard or Pro plan. Please, check the prices HERE.

If you didn't find the answer to your question, reach out to our Support Team via in-app chat or at [email protected].

Did this answer your question?