Contact profiles in Omnisend are designed to help you drive successful marketing by tracking your audience’s behavior and engagement across channels. You can monitor what your contacts view, buy, or intend to buy, enabling smarter segmentation and more personalized marketing.
In this guide, we'll walk you through all the contact data you can use to build personalized marketing activities.
Before You Begin
Contact profiles are visible for each individual contact and show historical activity and engagement.
All the data available in contact profiles can be used in segments.
No matter when a contact provides their information – whether all at once or gradually over time (e.g., subscribing to email first, then SMS or push notifications later) Omnisend will merge all available data into a single contact profile. This ensures the contact is counted as one subscriber, preventing duplicates and avoiding unnecessary costs.
Benefits
Contact profiles provide a detailed view of each individual customer in your audience. You can track every event and interaction tied to that contact across all channels. Here are some different ways in which you can use this data:
Build segments. Create dynamic segments based on contact behavior, purchase history, message engagement, and more. You can send highly personalized messages to the right audience at the right time.
Power your automations. Use event data to trigger automated workflows, helping you maintain consistent engagement with your contacts.
Understand customer behavior. Identify which products your contacts are most interested in, how much they spend on orders, and what actions are driving engagement. This insight helps you optimize your marketing strategy and increase sales.
Track engagement across channels. See which emails, SMS messages, and push notifications were sent to the contact, and whether they were opened or clicked. This includes activity from both campaigns and automation workflows.
Access Contact Profiles
You can view contact profiles by going to Audience → Contacts and choosing a specific contact you'd like to view.
Using Contact Profiles
On the Contact Profile Page, you can view the contact's personal data (name, location, tags, etc.) and their activity timeline (events such as placed order, clicked message, etc.).
Contact Personal Data
On the left side of the contact profile page, you’ll find all available personal details associated with the contact. This data is either collected through signup forms, past orders, or synced from your ecommerce store. The data includes:
Channels and Subscription;
First and Last Name;
Email Address and Phone Number;
Opt-in and Opt-out Date and Reason;
Location Details;
Birthdate;
Gender;
Custom Properties;
Tags;
Segments.
Contact Activity Timeline
On the right side of the contact profile, you can see the Contact Activity Timeline, which displays all events collected for a contact, organized by date.
By default, the full activity history is visible, but you can apply filters to view specific event types.
All events are grouped into the following five categories:
Category | Events |
Engagement
|
|
Products |
|
Orders |
|
Segment Activity |
|
Custom Events | Any custom events that you have already synced to your Omnisend account. |
Using Event Details
Under the contact's action timeline, each event contains additional data you can use for deeper analysis or segmentation.
To view full event details, click Event Details next to the event. You can then use the Copy to Clipboard button to copy the data and paste it into your preferred tool for further review.
💡 This is especially useful when working with custom events or stores connected via API, allowing you to easily check and track what data is passed to Omnisend.
Contact profiles provide a complete view of your customer data in one place. By using this data for segmentation, automation, campaigns, and analysis, you can create more personalized and effective marketing activities that drive results.
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