Contact profile is designed to help you do successful marketing by tracking your audience engagement. With Omnisend, you can track what your contacts are interested in, what pages and products they view, what they buy or intend to buy, and more.

Before you start

In contact profile you can find all activity of customers who have already subscribed to your newsletters. You can see events your user went through. This info is visible on a single contact level, meaning that you will see this data for each separate contact on their contact profile. It is available for users on all platforms, and you can use the feature if you are on a Free, Standard, or Pro plan.

Event data will give you a profile view of your contact that you can use for smart marketing. You can then send Browse abandonment emails or Product abandonment to get your contact to return and make the purchase. Read more about different automation emails available on Omnisend here.

Moreover, you can analyse in-depth what your contacts are most interested in, which products are trending, and which do not get enough interest. Analysing contact behaviour with Omnisend can truly help you get more sales!

You can see what emails, SMS, and push notifications are sent to the subscribers on their profiles. Sent/opened/clicked events, all subscription channels - email/SMS/push notifications, and both campaigns and automations are supported.

Using Customer Profile

You can view contact profiles by going to Audience and choosing a specific contact or a contact within a segment.

Once you are on the Contact Profile Page, see Contact activity timeline

You can check full contact activity by default or filter results out by following events that are divided to four categories (engagement, products, orders, custom events):

Engagement

  • Clicked on message

  • Opened message

  • Received message

  • Viewed page

  • Opted in

  • Opted out

Products

  • Added product to cart

  • Ordered product

  • Viewed product category

  • Viewed product

Orders

  • Applied coupon

  • Canceled order

  • Had order shipped

  • Paid for order

  • Placed order

  • Refunded order

  • Starter checkout

Custom events

  • Custom event

Important note: see below the events you will see based on the e-commerce platform you use:

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