Customer profile tracking is designed to help you do successful marketing by tracking your audience engagement. With Omnisend you can track what your customers are interested in, what pages and products they view, what they buy or intend to buy, and more.
Before you start
Customer Profile tracking feature tracks the activity of users who have already subscribed to your newsletters. It is available for users on all platforms and you can use the feature if you are on Trial, Free, Standard, or Pro plan. However, there is a difference in the period of saved Website tracking events, depending on your pricing plan.
Trial and Free plan users → 1 month of feed events;
Standard and Pro → 3 months of feed events.
Using Customer Profile
We use a snippet to track customer activity which is added differently based on your store's platform:
Automatically added for Shopify
Automatically or by user for Bigcommerce
API by user using API documentation
You can view customer profiles by going to Audience and choosing a specific contact or a contact within a segment.
Once you are in the Contact Profile Page, in the Activity Tab you will see how many different sessions your contact had.
When you expand the Session view, Omnisend will give you an overview of all actions that your customer took. Those could be:
Other page viewed
Product added to cart
Product removed from cart
You can also navigate to the Orders tab to see what orders your contact made, as well as the Products tab to have an overview of what products your customer was interested in (viewed, added to cart , etc.). The Products tab under the contact's profile shows the customer's live activity on the website regarding products specifically. It's not showing the products that were ordered in past orders.
Important note: see below the events you will see based on the ecommerce platform you use:
Event data will give you a profile view of your contact, that you can use for smart marketing. You can then send Browse abandonment emails or Product abandonment to get your customer to come back and make the purchase. Read more about different automation emails available on Omnisend here.
More, you can have an in-depth analysis of what your customers are most interested in, which products are trending and which do not get enough interest. Analyzing customer behavior with Omnisend can truly help you get more sales!
Still have questions? Contact our Support Team.