In your customers' profiles, you may see information about the city and country where your customers are. With this information, you may translate your messages to the appropriate language, schedule your Campaigns to go out in your customers' time zone, greet them with the national holidays, and more.
How is Location Data Collected?
Omnisend has different ways to determine your contacts' locations:
It syncs the information available in your store platform (added manually or provided by the customer while placing the order);
Identifies your customers' location based on the IP address when they submit the Signup form;
Synced from any other app, passing your contacts' location to Omnisend;
Added manually during the import from the file;
If the contact doesn't provide country information via the methods described above, Omnisend will show the detected location based on their IP. You will also be able to segment your customers by their last detected country or city (Last detected city & Last detected country filters).
Omnisend stores the last value it has captured. For example, if your customer subscribed with the IP address in the UK and then provided the Singapore address on the shipping address page, the latest value is recorded.
Note! If your customer provides both Shipping and Billing addresses, the priority is given to the Billing one.
Location in Contact Profile
In your contact's profile page, you can see two types of location data:
Last detected location based on the contact's IP address:
Location collected through orders or synced to Omnisend.
Using Contacts' Location in Segments
Once Omnisend captures your contact's location, you can use that data for your communication targeting. You can create segments to identify contacts of one country or several countries.
You can also segment your customers based on their most recently identified country or city, using the "Last detected city" and "Last detected country" filters.
Use Contact Location in Automation
You may also use location data in the Automation workflows as Conditional Split or Audience Filter settings. Unlike Segments that can have an unlimited number of filters, Split Condition lets you add up to 5 conditions only. Nevertheless, it is still recommended to use filters in the Split Condition since segments may delay your data processing for a couple of seconds.
Have any additional questions? Reach out to our Support Team via in-app chat or at [email protected].