When you log into your Omnisend account, we will immediately bring you to the dashboard. The Overview section highlights valuable details about your store performance, and the Live View section provides live website tracking.
Read more about Live View in the dedicated guide ↓
In the Overview section, you can track your Sales Performance (revenue, sales differentiated by campaigns and automation, orders placed, and more) and your Audience growth (total number of subscribers, number of new subscribers added within a specific period, and differentiated based on the channel).
In this article, you will learn about the data available in the Overview section and how to read it. You can find more information about the Live View section here.
Dashboard
When you are just starting with Omnisend, in the dashboard area, you will see a Goals page with a checklist of what needs to be done to finalize your Omnisend account setup.
Your performance dashboard will become available as soon as you send your first campaign.
The dashboard will be available for all Omnisend customers, regardless of your store's platform or pricing plan.
You can reach the dashboard anytime with just one click on the menu.
Dashboard Overview
In the Overview section, the information flowing into your Omnisend account is aggregated and presented in interactive charts.
Sales Performance
In this section, you will be able to track the following data:
Total revenue from Omnisend (+ % comparison of revenue in the previous period)
Revenue from campaigns
Revenue from automations
Total store revenue
Total orders placed (by switching the graph view)
The chart is responsive, so you can browse through the metrics you want to view and select date ranges to compare your sales in specific periods. Use daily views for short-term goals or monthly views to evaluate revenue or order trends over time.
When viewing data for a selected period, we compare it to the same length of time immediately before that period.
For example, selecting Last 30 Days compares it to the 30 days before that.
You can preview the specific timeframe used by hovering over the comparison number.
Please note that this logic applies to all comparison numbers across Omnisend reports.
When you click on the View Reports button, you will reach the Reports tab and will be able to see detailed reports on the metrics presented in the dashboard.
Audience Growth
The Audience Growth report helps you understand how your subscriber base is evolving over time across Email, SMS, and Push channels.
It brings together key metrics in one place so you can quickly see which channels are growing, where unsubscribes are happening, and how your audience trends shift over different time periods.
Custom date ranges: You can now choose any time period to review audience growth, from the last few days to several months. This makes it easy to compare performance across different campaigns, seasons, or business cycles. The report operates based on the date range you select at the top of the page.
Multi-channel tracking: Growth is tracked separately for Email, SMS, and Push, with clear visibility into both new subscriptions and unsubscribes.
Unsubscribe metric: Alongside new subscribers, you’ll now also see unsubscribe counts, helping you understand not only how your list is growing but also where you may be losing contacts.
Visual reporting: Graphs and trend lines give you a quick, visual snapshot of growth dynamics, while tooltips explain exactly what the numbers mean (e.g., showing change over two compared periods).
By applying different filters, you can estimate your store's performance for different periods and channels, see how many customers were added or removed from your audience, and compare the results with the selected period.
All information is aggregated and presented on an interactive graph, allowing you to change the period and switch between channels.
How to use this information?
Spot growth trends at a glance and identify which channels are performing best.
Compare list growth over time to understand the impact of campaigns, forms, or seasonal events.
Detect churn early with unsubscribe tracking and optimize strategies to keep your audience engaged.
Gain a complete picture of audience health, making it easier to plan acquisition, retention, and engagement strategies.
The Manage Forms button will take you directly to the Forms tab, where you can review your strategies and build more engaging content for your store visitors.
If you didn't find the answer to your question, contact our support team through the in-app chat or at [email protected].