When you log into your Omnisend account, we will immediately bring you to the dashboard. The Overview section highlights valuable details about your store performance and provides live website tracking in the Live View section.

In the Overview section, you can track your Sales Performance (revenue, sales differentiated by campaigns and automation, orders placed, and more) and your Audience growth (total number of subscribers, number of new subscribers added within a specific period, and differentiated based on the channel).

In this article, you will learn about the data available in the Overview section and how to read it. You can find more information about the Live View section here.

When you are just starting with Omnisend, in the dashboard area, you will see a Goals page with a checklist of what needs to be done to finalize your Omnisend account setup. 

Your performance dashboard will become available as soon as you send your first campaign.

The dashboard will be available for all Omnisend customers, regardless of your store's platform or pricing plan.

You can reach the dashboard anytime with just one click on the menu.

In the Overview section, the information flowing into your Omnisend account is aggregated and presented in interactive charts. 

In this section, you will be able to track the following data:

The chart is responsive, so you can browse through the metrics you want to view and select date ranges to compare your sales in specific periods.

When you click on the View Reports button, you will reach the Reports tab and will be able to see detailed reports on the metrics presented in the dashboard.

This section presents a summary of your audience growth for each of the channels. You can now see information about the two most popular channels: Email and SMS. 

The information presented in the graph includes:

By applying different filters, you can estimate your store performance for different periods and channels, see how many customers were added or removed from your audience, and compare the results with the selected period.

All information is aggregated and presented on an interactive graph, allowing you to change the period and switch between channels.

The manage forms button will take you directly to the Forms tab, where you can review your strategies and build more engaging content for your website visitors.