When you log into your Omnisend account, we will bring you to the dashboard right away, that will highlight valuable details about your store performance in the Overview section, and provide live website tracking in the Live View section.
In the Overview section, you can track your Sales Performance (revenue, sales differentiated by campaigns and automation, orders placed, and more) and your Audience growth (total number of subscribers, number of the new subscribers added within a specific period and differentiated based on the channel).
In this article, you will learn about the data available in the Overview section and how to read it. Find more information about the Live View section here.
Before you start
When you are just starting with Omnisend, in the dashboard area you will see a Starter page with a checklist of what needs to be done to finalize your Omnisend account setup.
Your performance dashboard will become available as soon as you send your first campaign.
Dashboard will be available for all Omnisend customers, no matter what platform your store is on, or what pricing plan you use!
You will be able to reach the dashboard any time with just one click on the menu.
Reading the dashboard
In the Overview section, the information flowing into your Omnisend account is aggregated and presented in interactive charts.
In this section you will be able to track the following data:
- Total revenue from Omnisend (+ % comparison of revenue in the previous period)
- Revenue from campaigns
- Revenue from automations
- Total store revenue
- Total orders placed
The chart is responsive, so you will be able to browse through the metrics you want to view and also to select date ranges to compare your sales in specific periods of time.
When you click on View reports button you will reach the Reports tab and will be able to see detailed reports on the metrics presented in the dashboard.
In this section, a summary of your audience growth for each of the channels is presented. At the moment, you can see the information about two, most popular channels - Email and SMS.
The information presented in the graph includes:
- Total number of subscribers
- Number of new subscribers added within a specified period (green and red indexes indicate an increase and decrease correspondingly)
- The difference in the added contacts for the selected period
By applying different filters, you can estimate your store performance for different periods and different channels, see how many customers were added or removed from your audience, and compare the result with the previously selected period.
All information is aggregated and presented on an interactive graph, allowing you to change the period and switch between channels.
Manage forms button will take you directly to the Forms tab, where you can review your strategies and build more engaging content for your website visitors.
What's coming next
We are planning to develop the dashboard throughout the year. Upcoming features will include:
- Audience data (for all channels)
You will be able to see growth of your subscribers compared to the sources they are pulled into Omnisend from.
- Channel performance.
You will have information on customer reach by different Omnisend channel you use, engagement within those channels and the conversion rate!