When you log into your Omnisend account, we will bring you to the dashboard right away, highlighting valuable details about your store performance in the Overview section and providing live website tracking in the Live View section.
In the Overview section, you can track your Sales Performance (revenue, sales differentiated by campaigns and automation, orders placed, and more) and your Audience growth (total number of subscribers, number of new subscribers added within a specific period, and differentiated based on the channel).
In this article, you will learn about the data available in the Overview section and how to read it. You can find more information about the Live View section here.
Before you start
When you are just starting with Omnisend, in the dashboard area, you will see a Starter page with a checklist of what needs to be done to finalize your Omnisend account setup.
Your performance dashboard will become available as soon as you send your first campaign.
The dashboard will be available for all Omnisend customers, regardless of your store's platform or pricing plan.
You can reach the dashboard anytime with just one click on the menu.
Reading the dashboard
In the Overview section, the information flowing into your Omnisend account is aggregated and presented in interactive charts.
In this section, you will be able to track the following data:
Total revenue from Omnisend (+ % comparison of revenue in the previous period)
Revenue from campaigns
Revenue from automations
Total store revenue
Total orders placed
The chart is responsive, so you can browse through the metrics you want to view and select date ranges to compare your sales in specific periods.
When you click on the View reports button, you will reach the Reports tab and will be able to see detailed reports on the metrics presented in the dashboard.
Note! If the order gets 'cancelled', 'voided' or 'refunded' status, it's deducted from the Sales performance report. Orders with all the other statuses (including 'partially refunded', 'partially paid' and 'pending') are added to the revenue with full order value.
In this section, a summary of your audience growth for each of the channels is presented. You can now see the information about the two most popular channels - Email and SMS.
The information presented in the graph includes:
Total number of subscribers
Number of new subscribers added within a specified period (green and red indexes indicate an increase and decrease correspondingly)
The difference in the added contacts for the selected period
By applying different filters, you can estimate your store performance for different periods and channels, see how many customers were added or removed from your audience, and compare the result with the selected period.
All information is aggregated and presented on an interactive graph, allowing you to change the period and switch between channels.
The manage forms button will take you directly to the Forms tab, where you can review your strategies and build more engaging content for your website visitors.
What's coming next
We are planning to develop the dashboard throughout the year. Upcoming features will include:
You will have information on customer reach by different Omnisend channels you use, engagement within those channels, and the conversion rate!