When you log into your Omnisend account, we will bring you to the dashboard right away, that will highlight valuable details about your store performance. 

Omnisend dashboard will allow you to track your sales performance in one place, such as revenue, sales differentiated by campaigns and automation, orders placed, and more.

In this article, you will learn about the data available in the dashboard and how to read it.


Before you start

When you are just starting with Omnisend, in the dashboard area you will see a Starter page with a checklist of what needs to be done to finalize your Omnisend account setup. 

Your performance dashboard will become available as soon as you send your first campaign.

Dashboard will be available for all Omnisend customers, no matter what platform your store is on, or what pricing plan you use!

You will be able to reach the dashboard any time with just one click on the menu.

Reading the dashboard

The activity feed of the dashboard is a live feed of all metrics flowing into your Omnisend account. 

Sales Performance

In this section you will be able to track the following data:

  • Total revenue from Omnisend (+ % comparison of revenue in the previous period)
  • Revenue from campaigns
  • Revenue from automations
  • Total store revenue
  • Total orders placed

The chart is responsive, so you will be able to browse through the metrics you want to view and also to select date ranges to compare your sales in specific periods of time.

When you click on View reports button you will reach the Reports tab and will be able to see detailed reports on the metrics presented in the dashboard.


What's coming next

We are planning to develop the dashboard throughout the year. Upcoming features will include:

  • Audience data.

You will be able to see growth of your subscribers compared to the sources they are pulled into Omnisend from.

  • Channel performance.

You will have information on customer reach by different Omnisend channel you use, engagement within those channels and the conversion rate!

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