When you work with Segments, you don't need to transfer your contacts from one Segment to another — you can simply change your Segment settings. In most cases, there is a simple solution, but sometimes it becomes rocket science.
In this article, we will check two different ways to approach this problem.
Combine two Segments by adjusting their settings
To combine two Segments, you need to reproduce both of the rules and connect them with the OR operator. In that case, fulfilling one of the rules will be sufficient for the contact to be added to the resultant Segment.
Let's imagine the situation when we need to identify customers leaving bad feedback after purchase and those that didn't engage with your campaigns.
1st Segment: Subscribed customers that placed an order within the last 30 days and left negative feedback.
2nd Segment: Contacts that didn't open any Email Campaigns sent within the last 30 days and didn't click through any of the SMS Campaigns sent within the last 30 days.
Solution: The simplest way to combine two Segments is to specify both rules and connect them with the OR operator. In simple words, the customer added to the Segment should qualify with the 1st rule OR with the 2nd one.
💡 A single contact may belong to both of your Segments. Therefore, the Segment combining the other two can have a lower number of contacts, then both Segments in total.
Combining Segments using tags
In the previous example, the rule was quite simple. But in some situations, we can get two pretty cumbersome segments and risk failing the combination. If you don't care about the dynamic properties of the Segment, or need a simple way to verify the settings, you can tag contacts belonging to both of the Segments and use it as a rule in the final one.
In that case, we would open the 1st Segment -> select all contacts -> Select all contacts from the Segment -> Actions -> add a Tag.
⚠️ When you add a check-mark next to the Name, only 25 contacts from the first page are chosen. You will need to click on the Select all # contacts to select them all.
After you add tags to both of your Segments, you can create a final Segment of contacts that have either one of them.
That's it! You can use this Segment alone or verify the combined one.
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