The main advantage of Segments is that they update automatically and in real-time. By setting the rule, you define the qualifications your customers should meet to be added or removed from the Segment.

Continue reading this article to learn more about different Segment types and update timings.

Conditional Segments
​Date-based Segments
​Updating an existing Segment

Depending on the Segment update time, we can distinguish two main types of Segmentations:

We can say that conditional segments update instantly. Every time new information is added, it is checked against the rule, and the contact is added/removed from the Segment. If information is synced from your store platform with a delay, it will be checked against the rule in the Segment as soon as it hits Omnisend.

Although we say that Segments are updated instantly, it takes some time to process this information. The delay we are talking about is not longer than a minute.

⚠️ If you set a Segment as an Audience filter or a Split condition, you should account for the processing time.

According to the date settings, this type of Segment is also updated in real time. Let's say your Segment should filter out the contacts that placed an order in the last 30 days.

In this case, the Segment is updated daily at midnight in your time zone. The time zone can be changed in the Store Settings → Contact information → Time zone.

If you want to update an existing Segment, change the rule and click the Update segment button. If you use this Segment as a trigger in the Segment entry/exit-based automation, you must choose whether you want to trigger the workflow for the contacts affected by the rule update.

⏲️When building a new Segment or updating an existing one, the number of contacts you have will directly impact the processing time. While it takes a few seconds to process a 10k contacts list, it may take up to a minute for 100k.

Need help finding the answer to your question? Reach out to our Support Team via in-app chat or at [email protected].