Have you ever wanted to combine two segment lists into one? With Omnisend segment groups, you can simply do that by adjusting your segment filters.

This article will walk you through two different methods to combine segments.

To combine two segments, you need to recreate both segments into two groups of filters and connect them using the OR operator. This ensures that contacts who meet the criteria from either segment will be included.

Let's say we need to identify contacts who are active with the email channel but not active with the SMS channel.

1st Segment: Contacts who received and clicked email messages in the last 90 days.

2nd Segment: Contacts who received SMS messages but never clicked on any SMS message in the last 90 days.

Solution: The easiest way to combine these two segments is by creating two separate filter groups—each replicating the filters of one segment—and linking them with the OR operator.

Create the first set of rules → click on the small arrow sign → Add a group of filters and create another set of rules.

Simply put, the customer added to the segment should qualify with the 1st group of filters OR the 2nd one.

When your segment filters are clear as in the previous example, the easisest solution is using groups of filters. However, there are cases when your segment may have more complex filters that can't be recreated in one segment or it could be a segment synced from Shopify, for example. In this cae, there's an alternative solution for recreating your combined segment using contact tags.

You can assign a unique tag to each segment and then create a new segment that includes contacts based on those tags.

To do this, open the 1st segment → select all contacts → Actions → add a Tag → repeat the same process for the 2nd segment.

After you add tags to both of your Segments, you can create a final segment of contacts that have either one of them.

That's it! You have combined two segment in one.