A cross-sell segment groups contacts based on their past purchases, so you can send them targeted offers for related or frequently bought-together products.
In Omnisend, you can build these segments using product-specific filters and use them in campaigns, automations, and signup forms.
Before You Begin
Your store must be connected to Omnisend with order data synced.
Purchase data must be available for the contacts you want to segment.
Creating a Cross-Sell Segment
To build a cross-sell segment, start by identifying contacts who have purchased specific products. Go to Segments → Create segment → Create from scratch → Add filter → Ordered product → Product title is.
You can also segment your contacts based on the product collection, tag, or vendor.
Product-specific filters include:
Product collection (Raw/Product/Collections/Title)Product collection IDs (Raw/Product/Collections/Id)Product ID (Raw/Product Id)Product tags (Raw/Product/Tags)Product title (Raw/Title)Product variant name (Raw/Variant Title)Product vendor (Raw/Vendor)
By combining filters, you can identify products popular among high-value customers or discover commonly purchased categories. Use this data to target contacts with related products.
Using Cross-Sell Segments
Once your segment is ready, you can use it across different messaging strategies:
Send targeted campaigns promoting a specific product collection to contacts who previously purchased from that same collection.
Create cross-sell automations that use conditional splits to deliver different messages based on which segment a contact belongs to.
Use segments in signup forms to show exclusive discounts to specific customer groups. Learn how to target a specific segment in forms.
By delivering the right message to the right audience, these strategies can help improve conversion rates, drive repeat purchases, and ultimately grow your revenue.
💬 Read more: How to Cross-Sell Retail Products.
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