The event passed to Omnisend from your store, or any third-party app can carry the information about that event or customer that triggered it. For example, the abandoned cart workflow can add the checkout link and products the customer left.

In this article, we will look into different pieces of data and places where you can find them.


Standard event's data
Browsing based flows
Orders based flows

Standard events' data

Once your store is fully integrated with Omnisend, we will start getting the following events:

  • Order Placed, that is triggered when the order is placed in your store;

  • Order Status Changed, that is triggered when the order status changes in your store admin;

  • Abandoned Cart, that is triggered when the cart is abandoned in your store.

  • Page Viewed, that is triggered when a specific page is viewed in your store;

  • Product Viewed, that is triggered when any product's page is viewed in your store;

  • Custom events, that are triggered when your store or a third-party app passes any custom event that is created in your Omnisend account.

💬 To learn more about the Custom events and data they are passing check the corresponding article.

After you select the trigger in the Automation setting, Omnisend will automatically populate the information about the event to the automation setting, personalization menu and also add event-specific blocks to the Content editor.

Event data in the Automation setting

Once you set the event-based triggers in the Automation, the information describing the event will be populated in the automation blocks:

  • Trigger filter settings;

  • Exit conditions filters;

  • Conditional Split.

Personalization menu

The pieces of data that are passed with the event and can be added to the content of the message, including Email, SMS, and Push Notifications, are added to the Personalization menu.

💡 Check the instructions on personalizing your message content for more examples and tips on how you can vary your message content dynamically.

Content blocks in the Email message editor

Once you set the trigger, some of the blocks related to the event are added to the message automatically and can have only one copy within your message. The information available in the personalization menu, however, can be used in as many times as you need.

💡 If you wish to show these blocks to only some of the contacts, you can add conditions in the Content block settings.

Browsing based flows

Although all three Abandoned Cart, Viewed Product, and Viewed Page can be called as event-based automations, only two of them are passing event data. Below, we present the details about the data carried with the Abandoned Cart and Viewed Page triggers.

Abandoned Cart

The Abandoned Cart event is passing the information about the cart and products. Therefore, right after selecting it in the trigger setting, you will get the following data:

Trigger filter & Conditional Split & Exit Conditions' filters

Cart sum
Product -> list of the products

Personalization menu

Abandoned Cart URL

Content blocks

Abandoned products:
- product image
- title
- description
- price
- old price

Checkout button

Abandoned Products

Content block:

Abandoned products:
- product image
- title
- description
- price
- old price
- show only in stock products

Orders based flows

Both Order Placed and Order Status Changed events carry data about the order, it's shipping, and billing details. However, each of these events should be used on different occasions.

💬 Learn more about each of these triggers, and when you should use them in the article on trigger settings.

When you select either one of these triggers, the following data will become available in the flow settings:

Trigger filter & Conditional Split & Exit Conditions' filters

Order status
Order fulfillement status
Product purchased
Collection purchased
Order tag
Product tag
Order sum
Total items in order
Discount amount

Personalization menu

Order                      Shipping address           Billing address
----- ---------------- ----------------
Order ID First name First name
Order number Last name Last name
Order name Country Country
Order date Country code Country code
Currency State State
Total price State code State code
Subtotal price City City
Discount Address Address
Shipping price ZIP/Postal code ZIP/Postal code
Order status page URL Company Company
Order note Phone Phone

Content blocks

Order:                         Billing and shipping:   Order status button
- order number - billing Order note
- product image - shipping Feedback
- product discount - payment method
- product price after discount - shipping method
- product ID
- product SKU
- product variant
- product vendor
- product weight
- product quantity
- subtotal price
- discount
- shipping price

The only difference between Order Placed and Order Status Changed triggers is that the Order Status Changed event may carry Order tracking link linked to the Order tracking button.

Didn't find the answer to your question? Reach out to our Support Team via in-app chat or at [email protected].

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