The event passed to Omnisend from your store or any third-party app can carry the information about that event or the customer that triggered it. For example, the abandoned cart workflow can add the checkout link and products the customer left.

In this article, we will look into different pieces of data and the places where you can find them.


Standard event data
Browsing based flows
Orders based flows

Standard event data

Once your store is fully integrated with Omnisend, we will start getting the following events:

  • Order Placed, which is triggered when the Order is placed in your store;

  • Order Status Changed, which is triggered when the order status changes in your store admin;

  • Abandoned cart that is triggered when the cart is abandoned in your store.

  • Page Viewed, which is triggered when a specific page is viewed in your store;

  • Product Viewed, which is triggered when any product's page is viewed in your store;

  • Custom events are triggered when your store or a third-party app passes any custom event created in your Omnisend account.

💬 To learn more about the Custom events and data they are passing, check the corresponding article.

After you select the trigger in the Automation setting, Omnisend will automatically populate the information about the event to the automation setting and personalization menu and add event-specific items in the email builder.

Event data in the Automation setting

Once you set the event-based triggers in the Automation, the information describing the event will be populated in the automation blocks:

  • Trigger filter settings;

  • Exit conditions filters;

  • Conditional Split.

Personalization menu

The data that is passed with the event and can be added to the content of the message, including Email, SMS, and Push Notifications, are added to the Personalization menu.

💡 Check the instructions on personalizing your message content for more examples and tips on dynamically changing your message content.

Items in the Email Builder

Once you set the trigger, some of the blocks related to the event are added to the message and can have only one copy within your message. However, the information available in the personalization menu can be used as many times as you need.

💡 If you wish to show these blocks to only some of the contacts, you can add conditions in the Content block settings.

Browsing based flows

Although all three Abandoned cart, Viewed product, and Viewed Page can be called event-based automations, only two pass event data. Below, we present the details about the data carried with the Abandoned Cart and Viewed Page triggers.

Abandoned Cart

The Abandoned Cart event passes the information about the cart and products. Therefore, right after selecting it in the trigger setting, you will get the following data:

Trigger filter & Conditional Split & Exit Conditions filters

Cart sum
Product -> list of the products

Personalization menu

Abandoned Cart URL

Items for Email Builder

Abandoned products:
- product image
- product name
- description
- price
- button
-show only in stock products

Orders based flows

Both Order Placed and Order Status Changed events carry data about the Order, its shipping, and billing details. However, each of these events should be used on different occasions.

💬 Learn more about each of these triggers, and when you should use them in the article on trigger settings.

When you select either one of these triggers, the following data will become available in the flow settings:

Trigger filter & Conditional Split & Exit Conditions filters

Order status
Order fulfillement status
Product purchased
Collection purchased
Order tag
Product tag
Order sum
Total items in order
Discount amount

Items for email builder:

Order summary:             Billing & Shipping   
- order number & date - Name & Surname
- product image - State
- product name - Company
- product ID - ZIP
- product SKU - Address1
- product variant - Counrty
- product vendor - Address2
- product weight - Phone
- product quantity - City
- product price
- subtotal price
- discount
- shipping price
- tax
- total

Personalization menu for email builder:

Order                      Shipping address           Billing address
----- ---------------- ----------------
Order ID First name First name
Order number Last name Last name
Order name Country Country
Order date Country code Country code
Currency State State
Total price State code State code
Formatted total price City City
Subtotal price Address1 Address1
Discount Address2 Address2
Shipping price ZIP/Postal code ZIP/Postal code
Formatted shipping price
Products count
Order status page URL Company name Company name
Order tracking URL
Order note Phone number Phone number

Need help finding the answer to your question? Reach out to our Support Team via in-app chat or at [email protected]com.

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