With the Order Confirmation workflow offered by Omnisend, you may send a sophisticated, self-contained message with information about the products your customers have purchased.

Using Omnisend, you can elevate your email communication to the next level. Instead of sending a standard email with your store's generic offers, you can now design beautiful, targeted emails specifically tailored to your customers' preferences. Our system syncs data from your store and other applications, allowing you to create an email that truly speaks to your customers.

The trigger for this workflow is preset and set to Paid for Order. The order status should be pushed to Omnisend, which happens automatically for all direct integrations (Shopify, Bigcommerce, Magento, and WooCommerce) and those integrated via API-v3.

To trigger the Order Confirmation email, the Order statuses for different platforms should be the following:

Omnisend doesn't automatically replace the Order confirmation email your store is sending, but you may disable that email after enabling one in Omnisend.

To create the Order Confirmation workflow, proceed to the Automation tab → click the Create workflow button, and pick Order Confirmation from the list.

The default trigger in the automation settings is set to Paid for Order. This is done to fire the automation trigger only when the status of the Order is changed to paid to send a more targeted Order confirmation email.

You may target your automation more specifically in the trigger filter settings. However, the rule specified in the filter settings should be met before your automation is triggered. For example, if you trigger the workflow when the Order has a specific tag, this tag should be added automatically. Otherwise, you can add this filter to the Split Condition.

You may also target your automation based on your customers' Profile data (Country, Gender, Tag, etc.) and their belonging to a specific Segment. If you want to use the Segment based on the purchase behavior, remember that it adds a little overhead to the system and may prevent your automation from being triggered. Otherwise, you can add this filter to the Split Condition.

You can customize your Order Confirmation workflow to send different emails based on specific order details. For example, by using a Split block, you can send one version of the email for orders above a certain total price, and another for lower-value orders, allowing you to tailor the message to match each customer’s purchase.

An order Confirmation email has the default exit condition set to Order status is Cancelled, meaning that the customer exits the flow after getting all messages or canceling the Order. However, you may add up to 5 different Exit conditions with up to 5 filters.

Choose to avoid triggering the workflow for contacts already in this automation. The same customer can only trigger this sequence within a specific time. Since the Order Confirmation email should be sent for every Order the customer places, we do not recommend enabling this option.
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The delay block can be added to any automation stage and set to any value from immediately to several months. However, we recommend placing the delay to immediate or not using this block for the Order Confirmation email.

Add Email, SMS, or Push Notification messages to your Order Confirmation sequence. Once the block is added, you must provide all the details, including the sender's email address, name, etc. If any information is missing, you’ll see a warning like “Missing email information” or “Missing SMS information” to help you resolve it before going live.

In contrast to other emails, the Order Confirmation preset contains some special content items. All the information specified in the templates gets pre-filled automatically each time the email is sent to a particular customer.

All the information gets pre-filled automatically when the email is sent to a particular customer. However, it is not stored locally, so you won't be able to view it after the message is sent.

If the customer provides the phone number at the check-out, they might expect the Confirmation SMS to be sent. You don't need to collect your customers' opt-ins for the SMS channel to send order-related messages; still, please make sure your customer knows you will use the phone number to send Order Confirmation via SMS.

Although you can't add the information about the Order your customer placed to the SMS message, you may add some personalized data, like the Order number or your customer personal information.

Order Confirmation reports are available in the Reports tab like all other automation workflows. It contains the standard list of reports: number of emails sent, open rate, click rate, sales generated, and removed. A month-by-month view and Activity feed with detailed information are also available.

Is it possible to show tax separately?

Yes, you can show the tax as a separate field.

You can manage the format of how the price is shown under Store settings > Currency format. You can find more details about the Currency Format here.