Integration with Attentive
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Written by Daryna
Updated over a week ago

Attentive is a 3rd party app that empowers the most innovative brands to create meaningful interactions through personalized text messaging. By integrating Attentive with Omnisend, you'll be able to sync your Attentive subscribers to your Omnisend audience.



Integrate Attentive with Omnisend and pass all the contact information collected by your Attentive Signup forms to Omnisend. Send Welcome emails to all customers collected by Attentive Signup forms through Omnisend. Use collected data to segment your customers and personalize your emails.

Setup process

To integrate Attentive with Omnisend create the API key in Omnisend the following way:

Store settings ➡️ Integrations & API ➡️ API Keys ➡️ Create API Key

Then open your Attentive account and proceed to the Integrations tab. Search for Omnisend and select it:

Insert the API key that you've generated in your Omnisend account, enable all the toggles you want, and click the 'Set up integration' button:

Omnisend app will appear under the Your Apps section in the Integrations tab.

Once you'll collect a new email address and/or phone number, it'll be passed to Omnisend.

Note! Contacts collected prior to enabling the integration won't be synced to Omnisend. Only new contacts will be synced through the integration.

Welcome email for Attentive subscribers

Attentive subscribers trigger our default Welcome workflow based on the 'Signup' trigger. Keep in mind that the 'Signup' trigger is only triggered if the customer has become a subscriber just now. So, if you want it to work this way, you may keep on using the default Welcome workflow for Attentive subscribers. However, if you want to send a follow-up email to contacts that have filled out an Attentive Signup form despite them being in the Omnisend prior to that, you'll need to set up a separate workflow for Attentive subscribers, as it's explained below.

Along with email address and phone number, Attentive passes a 'source: attentive' tag that you can use to identify Attentive subscribers. To send welcome emails to contacts passed from the Attentive app, you'll need to create a segment based on the 'source: attentive' tag.

Then create Welcome automation by going to the Automation tab ➡️ New Workflow ➡️ Welcome. You can copy your Welcome automation if you already have one and would like to use the same workflow for the Attentive subscribers.

Then switch the Signup trigger to Contact enters a segment. Set the segment that you've created on the first step, as a trigger filter.

Edit the content that should be sent to the Attentive subscribers, if you want, and enable the automation. All contacts synced from the Attentive app will receive communication from your Welcome workflow.

Note! If you've set up a separate workflow for the Attentive subscribers, make sure to exclude them from your default Welcome workflow based on the 'Signup' trigger, if you have one. So, they won't receive duplicate emails. To do that, add the 'Attentive Subscribers' segment that you've created for the Attentive subscribers workflow as an audience filter to your Welcome workflow with the 'is not' rule:

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